The Outdoor Advertising Association of America (OAAA) is the lead trade association of the $7.8 billion US out of home (OOH) advertising industry, including digital out of home (DOOH). OAAA is the unified voice of the industry, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States. Comprised of 800+ members, including media companies, advertisers, agencies, ad-tech providers, and suppliers, OAAA represents more than 90 percent of the OOH industry based on revenue.
OAAA membership categories:
Any company that owns or operates billboards in the United States.
Any company that sells space for advertising on street furniture, transit, or place-basded OOH media displays.
Any company or individual providing services or products to the OOH advertising industry. Includes supplier, tech, financial, and attorney members.
Any company or individual who works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors.
Any company or individual doing business outside of the United States and interested in OAAA and its services.
OAAA's strategic focus is on government affairs, marketing, communications, membership, and operations.