Chase hosted a major event at the City View Metreon in Downtown San Francisco during NBA All-Star Weekend. With a short flight window and limited OOH availability in core target areas, they needed a solution that could quickly scale visibility and support both their brand presence and their onsite event. Their goal was to embed the Chase Freedom Card into the NBA All-Star moment by integrating distinctive elements of San Francisco culture and reaching fans throughout the city.
Published: December 2, 2025
In a crowded kitchen appliance category dominated by legacy brands, bella needed to elevate its profile and stand out with younger consumers. The brand had recently launched a new line of sleek, space-saving appliances designed for modern, small-space living, but awareness lagged behind competitors. With design-forward products that appeal to Gen Z and millennial lifestyles, the brand saw an opportunity to use bold storytelling and high-visibility media to establish bella as a stylish, functional choice for today’s kitchens.
Published: December 2, 2025
Severance earned strong critical acclaim in its first season but maintained a niche audience. Ahead of Season 2, Apple TV+ needed to elevate the series from cult favorite to cultural phenomenon in a streaming environment overwhelmed with competing titles. The creative opportunity was rooted in the show’s core theme—the divide between work and life—and bringing that tension into the real world for commuters who live it each day. Out of home became the ideal medium to make the show’s eerie corporate satire feel immediate and unavoidable for audiences in New York and Los Angeles.
Published: December 2, 2025
In one of the most anticipated matchups in MLB history, the Los Angeles Dodgers faced the New York Yankees in the 2024 Championship. Nike recognized an opportunity to create a defining cultural moment for the city. Through an unprecedented collaboration with the LA Parks Department, the Mayor’s Office, Business Affairs, and the Hollywood Sign Committee, Nike secured first-ever approval to project Dodger Blue onto the Hollywood Sign.
The projection lit the landmark moments after the Dodgers’ Game 5 victory, transforming it into an instantly iconic celebration. The moment was amplified across Nike’s Diamond social channels and through national press coverage, creating widespread buzz and reinforcing Nike’s deep brand connection to Los Angeles.
Published: December 2, 2025
The objective of the campaign was to drive brand awareness with small businesses and job seekers. JOB TODAY is a marketplace where more than 10 million job seekers connect with local businesses looking to fill vacancies. Building awareness and staying at the top of mind is critical part of company’s success.
Published: May 7, 2025
In 2024, Charli XCX and Atlantic Records launched a campaign to ignite excitement around her new single, “360,” and her album, Brat, with a fresh take on fan engagement. By centering the campaign on a hand-painted mural, they aimed to create an intimate and unforgettable experience for fans—capturing the raw, authentic spirit of Charli’s early days, before her ascent to global stardom.
Published: December 5, 2024
Civilian entrusted PJX Media with the out of home (OOH) component of the Live Beyond campaign, a multimedia initiative by the Office of the California Surgeon General (OSG) designed to raise awareness about Adverse Childhood Experiences (ACEs) and toxic stress. The campaign’s goals were to increase understanding of ACEs, support prevention and healing strategies, and foster resilience in individuals. The campaign targeted youth & young adults, impacted communities, and parents & caregivers across California, with all media channels directing traffic to the LiveBeyondca.org website.
Given the campaign’s tight timeline, OOH formats were strategically selected to effectively reach each audience segment and ensure high frequency across the state. The OOH strategy included cinema ads, high school and college campus placements, posters in convenience stores, and point-of-care digital screens for parents and caregivers. Spanish-language ads were also incorporated in areas with a high concentration of Spanish-speaking populations.
Summer Fridays, founded by beauty influencers, was created to fill a gap they noticed in the beauty industry. After trying countless products, they felt something was missing, so they developed their own line that checks all the boxes: easy-to-use, clean ingredients, immediate results, and beautiful packaging that invites display.
To leverage their strong social media following, Summer Fridays focused its OOH campaigns on creating real-world moments that connect their dedicated customers with the brand they love. These campaigns are designed to evoke the sensory experiences customers associate with the products, prompting them to share their interactions on social media, further engaging their community.
Published: December 4, 2024