Summer Fridays, founded by beauty influencers, was created to fill a gap they noticed in the beauty industry. After trying countless products, they felt something was missing, so they developed their own line that checks all the boxes: easy-to-use, clean ingredients, immediate results, and beautiful packaging that invites display.

To leverage their strong social media following, Summer Fridays focused its OOH campaigns on creating real-world moments that connect their dedicated customers with the brand they love. These campaigns are designed to evoke the sensory experiences customers associate with the products, prompting them to share their interactions on social media, further engaging their community.

Published: December 4, 2024

With travel demand surging, Travel Texas seized the opportunity to promote Texas as a top destination. Using advanced Digital Out of Home (DOOH) technology, the campaign targeted specific demographics in real-time to maximize reach and impact. The goal was to attract a national audience, particularly millennials and Gen X travelers, by showcasing the state’s diverse experiences beyond its well-known BBQ and country music culture.

However, challenges included heightened economic caution among consumers and intense competition from other destinations. To stand out, Travel Texas focused on precise audience targeting and compelling messaging, positioning Texas as a unique, vibrant travel choice in a crowded market.

When creating the media plan for the “Changing the Board Game” campaign, e.l.f. Beauty was already recognized as a progressive, inclusive brand committed to affordability and diversity. The brand had successfully carved a niche in the competitive beauty industry with its message of “every eye, lip, and face,” appealing to a diverse customer base. However, e.l.f. saw an opportunity to expand its influence beyond beauty by addressing a critical issue: the lack of diversity in corporate leadership.

The primary challenge was the entrenched lack of diversity in corporate boardrooms, particularly among publicly traded companies on the NYSE and NASDAQ. Despite e.l.f.’s progressive stance, the company faced the challenge of breaking through a corporate environment resistant to change. It needed a bold approach to reach its target audience—C-level executives, board members, and the investment community.

This campaign gave e.l.f. the chance to position itself not only as a leader in the beauty industry but also as an advocate for diversity in corporate America. By showcasing its own diverse board, e.l.f. aimed to challenge other companies to follow suit and demonstrate the business benefits of inclusive leadership. The situational analysis identified the risks and rewards of taking this bold stance, leading to the decision to launch a high-impact, in-your-face OOH campaign targeting Wall Street.

The opioid epidemic in the United States is at a crisis point, with more than 6.1 million people suffering from opioid use disorder, and someone dying from an overdose every 6 minutes. Despite the growing crisis, opioids remain widely accessible, in part due to their legitimate use for medical purposes. Each opioid pill comes with a unique imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl, which are often used as “street names.”

While there are many treatment options available, the challenge lies in reaching those struggling with substance abuse at the critical moment when they are most willing to seek help. The key to intervention is offering immediate support, establishing trust, presenting viable treatment options, and raising public awareness to ensure that individuals are encouraged to take the first step toward recovery.

Jellyfish and HOKA utilized Pivot’s traditional, transit, and experiential inventory to maximize their impact at two major events in Florida—the Miami Marathon and the U.S. Olympic Team Trials in Orlando. In both locations, HOKA deployed a Wrapped Food Truck that doubled as a hydration station at the finish line, distributing branded water bottles, protein bars, and more to runners post-race.

In Miami, HOKA held a 100% Share of Voice (SOV) spot on Pivot’s Miami Digital Boat Spectacular, energizing the city the day before the race and reaching runners along the marathon route on race day. In Orlando, HOKA leveraged Pivot’s Digital Mobile Billboards and High Impact Transit Bus Wraps on custom routes, strategically reaching race routes, runner hotels, downtown areas, and other key points of interest.

In 2024, Charli XCX and Atlantic Records launched a campaign to ignite excitement around her new single, “360,” and her album, Brat, with a fresh take on fan engagement. By centering the campaign on a hand-painted mural, they aimed to create an intimate and unforgettable experience for fans—capturing the raw, authentic spirit of Charli’s early days, before her ascent to global stardom.

Civilian entrusted PJX Media with the out of home (OOH) component of the Live Beyond campaign, a multimedia initiative by the Office of the California Surgeon General (OSG) designed to raise awareness about Adverse Childhood Experiences (ACEs) and toxic stress. The campaign’s goals were to increase understanding of ACEs, support prevention and healing strategies, and foster resilience in individuals. The campaign targeted youth & young adults, impacted communities, and parents & caregivers across California, with all media channels directing traffic to the LiveBeyondca.org website.

Given the campaign’s tight timeline, OOH formats were strategically selected to effectively reach each audience segment and ensure high frequency across the state. The OOH strategy included cinema ads, high school and college campus placements, posters in convenience stores, and point-of-care digital screens for parents and caregivers. Spanish-language ads were also incorporated in areas with a high concentration of Spanish-speaking populations.

During the time the media plan was being constructed, Smalls operated as a DTC brand with a reach limited to cat parents. Beyond the pet space, our brand was relatively unknown. The goal was to broaden our brand presence and establish Smalls as synonymous with healthy, fresh food for cats. This drove us to launch our first OOH campaign, aiming to significantly increase awareness in New York City, where Smalls originated. We aimed to be the first fresh food cat brand to take over subway advertising, aiming to bring joy to both cat owners and non-cat owners during their daily commutes. By showcasing cats in their quirky and eccentric behaviors, we believed it would set us apart from other brands solely focused on their products.

Published: September 18, 2024