Chase hosted a major event at the City View Metreon in Downtown San Francisco during NBA All-Star Weekend. With a short flight window and limited OOH availability in core target areas, they needed a solution that could quickly scale visibility and support both their brand presence and their onsite event. Their goal was to embed the Chase Freedom Card into the NBA All-Star moment by integrating distinctive elements of San Francisco culture and reaching fans throughout the city.
Published: December 2, 2025
In a crowded kitchen appliance category dominated by legacy brands, bella needed to elevate its profile and stand out with younger consumers. The brand had recently launched a new line of sleek, space-saving appliances designed for modern, small-space living, but awareness lagged behind competitors. With design-forward products that appeal to Gen Z and millennial lifestyles, the brand saw an opportunity to use bold storytelling and high-visibility media to establish bella as a stylish, functional choice for today’s kitchens.
Published: December 2, 2025
Severance earned strong critical acclaim in its first season but maintained a niche audience. Ahead of Season 2, Apple TV+ needed to elevate the series from cult favorite to cultural phenomenon in a streaming environment overwhelmed with competing titles. The creative opportunity was rooted in the show’s core theme—the divide between work and life—and bringing that tension into the real world for commuters who live it each day. Out of home became the ideal medium to make the show’s eerie corporate satire feel immediate and unavoidable for audiences in New York and Los Angeles.
Published: December 2, 2025
In one of the most anticipated matchups in MLB history, the Los Angeles Dodgers faced the New York Yankees in the 2024 Championship. Nike recognized an opportunity to create a defining cultural moment for the city. Through an unprecedented collaboration with the LA Parks Department, the Mayor’s Office, Business Affairs, and the Hollywood Sign Committee, Nike secured first-ever approval to project Dodger Blue onto the Hollywood Sign.
The projection lit the landmark moments after the Dodgers’ Game 5 victory, transforming it into an instantly iconic celebration. The moment was amplified across Nike’s Diamond social channels and through national press coverage, creating widespread buzz and reinforcing Nike’s deep brand connection to Los Angeles.
Published: December 2, 2025
The objective of the campaign was to drive brand awareness with small businesses and job seekers. JOB TODAY is a marketplace where more than 10 million job seekers connect with local businesses looking to fill vacancies. Building awareness and staying at the top of mind is critical part of company’s success.
Published: May 7, 2025
In 2024, Charli XCX and Atlantic Records launched a campaign to ignite excitement around her new single, “360,” and her album, Brat, with a fresh take on fan engagement. By centering the campaign on a hand-painted mural, they aimed to create an intimate and unforgettable experience for fans—capturing the raw, authentic spirit of Charli’s early days, before her ascent to global stardom.
Published: December 5, 2024
With travel demand surging, Travel Texas seized the opportunity to promote Texas as a top destination. Using advanced Digital Out of Home (DOOH) technology, the campaign targeted specific demographics in real-time to maximize reach and impact. The goal was to attract a national audience, particularly millennials and Gen X travelers, by showcasing the state’s diverse experiences beyond its well-known BBQ and country music culture.
However, challenges included heightened economic caution among consumers and intense competition from other destinations. To stand out, Travel Texas focused on precise audience targeting and compelling messaging, positioning Texas as a unique, vibrant travel choice in a crowded market.
Published: December 4, 2024
When creating the media plan for the “Changing the Board Game” campaign, e.l.f. Beauty was already recognized as a progressive, inclusive brand committed to affordability and diversity. The brand had successfully carved a niche in the competitive beauty industry with its message of “every eye, lip, and face,” appealing to a diverse customer base. However, e.l.f. saw an opportunity to expand its influence beyond beauty by addressing a critical issue: the lack of diversity in corporate leadership.
The primary challenge was the entrenched lack of diversity in corporate boardrooms, particularly among publicly traded companies on the NYSE and NASDAQ. Despite e.l.f.’s progressive stance, the company faced the challenge of breaking through a corporate environment resistant to change. It needed a bold approach to reach its target audience—C-level executives, board members, and the investment community.
This campaign gave e.l.f. the chance to position itself not only as a leader in the beauty industry but also as an advocate for diversity in corporate America. By showcasing its own diverse board, e.l.f. aimed to challenge other companies to follow suit and demonstrate the business benefits of inclusive leadership. The situational analysis identified the risks and rewards of taking this bold stance, leading to the decision to launch a high-impact, in-your-face OOH campaign targeting Wall Street.
Published: December 4, 2024