Entries are now being accepted for the 9^th Annual OAAA Out of Home Media Plan Awards. Begun in 2000, the Out of Home Media Plan Awards were introduced to identify effective out of home media plans that maximize the synergies between media and creative strategies. The program awards a Local and National Winner, as well as Gold and Silver Level honors to recognize outstanding out of home campaigns.

Notable past winners include Apple iPod, Kaiser Permanente, Citibank, Starbucks, and last year’s winners Charles Schwab, Blue Cross/Blue Shield of Tennessee, and The Partnership for a Drug Free America.  

 Entering this year’s awards competition will be easier than ever with all forms currently available for download on OAAA’s website at www.oaaa.org/mediaplan. Once completed, the forms should be sent to mediaplanawards@oaaa.org. All submissions must be received by June 27, 2008 to be considered for this year’s competition. As always, entering in the Out of Home Media Plan Awards is free.

To be eligible for the 2008 Media Plan Awards, submitted campaigns must have been posted during the 2007 calendar year (January 1 through December 31). Campaigns running during the 2007 calendar year, but entered in any previous Out of Home Media Plan Awards competition, are ineligible. Entries will be judged on the innovative use of the out of home medium and the overall effectiveness of the campaign in addressing client objectives.

This year’s entries will be judged by an esteemed jury of out of home media professionals. Led by Chief Judge Steve Mueller of Outdoor Services, IPG Worldwide, the other judges include Tony Aguilar-Arellano, Acento; Heather Armstrong, GSD&M; Susanne Brockman, Wyse Advertising; and Jean-Luc Decaux of JCDecaux North America.