OAAA/Geopath 2025 Local Case Study Award Winners
Bank of America and Istrouma awarded Grand Prize recognition
The winners of the 2025 Local Case Study Awards were announced at this week’s annual OOH Media Conference in Boston. The awards honor campaigns that effectively harnessed OOH to drive business success, showcasing exceptional strategic planning and measurable KPI impact in local markets.
Since its inception, the OAAA/Geopath Local Case Study Awards have honored OOH’s power to fuel business growth and deliver real-world results. This year’s competition showcased a diverse range of innovative campaigns across industries, illustrating the impactful role of OOH in connecting consumers with brands.
The coveted Grand Prize Awards went to Rae Aylesworth of OUTFRONT Media for Bank of America’s Boston Marathon ‘Human Sponsorship’ campaign in Boston, MA, and Brittany Sadlouskos of DAA Media & Marketing for Istrouma at Sugar Farms for its relaunch campaign in Baton Rouge, LA. Both winners were celebrated on stage at the conference, where they accepted their awards and offered insights into the strategies and impact behind their successful campaigns.
Bank of America’s “Human Sponsorship” Campaign
As the new presenting sponsor of the Boston Marathon, Bank of America launched the “Human Sponsorship” campaign to highlight the personal stories of charity runners and inspire community support. With over 300 OOH placements across billboards, transit, and street furniture, the campaign transformed Boston into a platform for giving.
The campaign resulted in a record-breaking $71.9 million raised for 168 charities, marking a 78.4% YoY increase and 268,000 individual donations processed. By positioning OOH at the core of a multi-channel effort, Bank of America showcased the power of purpose-driven advertising to drive meaningful social impact.
Istrouma at Sugar Farms Relaunch Campaign
Following a summer closure, Istrouma at Sugar Farms launched a refreshed brand identity alongside a targeted OOH campaign designed to boost local awareness and drive foot traffic. The creative focused on the venue’s unique blend of food, farm, and family-friendly experiences, with strategic placements within a 5-mile radius of the property.
The campaign resulted in a 136% YoY increase in foot traffic in December and a 30% increase in sales. With 95% of visitors being new, Istrouma’s OOH strategy successfully reintroduced the venue to the community and attracted fresh audiences.
Alongside the Grand Prize winners, five finalist winners were also acknowledged for their outstanding campaigns:
- Beth Fischer, Melissa Moberg and Lauren Shuba of Adams Outdoor Advertising for “Cantey Foundation Specialists: Foundation Repair Campaign
- Jackie Foss of Extra Credit Projects for “GRReat Billboard Hunt for Gerald R. Ford International Airport (GRR)
- Lori Johnson of Lamar Advertising Company for “Anythink Libraries: Year-Long Event Promotion Campaign
- Mike Joyce of OUTFRONT Media for “Escape the Algorithm” by the Peabody Essex Museum
- Paul Murad of OUTFRONT Media for “JOB TODAY: New York’s #1 Hiring App
OAAA members can visit the Case Study Library to explore these winning studies along with more powerful testimonial stories on how brands are leveraging OOH to achieve impactful results for local businesses.
Published: May 7, 2025