Rita’s Italian Ice and Frozen Custard is the largest Italian Ice concept in the U.S., with 138 franchise locations in the Mid-Atlantic. Established in 1984, the family-oriented brand has become a seasonal favorite, operating from Spring through Fall. As a seasonal business, Rita’s faces the challenge of maximizing revenue during a shorter operational period compared to year-round competitors. The key to its success is driving store traffic and maintaining brand visibility during peak seasons to meet sales targets.