OAAA is honored to celebrate 25 years of PassItOn partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life—and this milestone year is no exception.
To mark the 25th anniversary, the Foundation has created a new campaign featuring iconic figures including Jamie Lee Curtis, Luke Bryan, Dolly Parton, Amy Purdy, William Shatner, and others. Each creative highlights universal themes like recovery, second chances, kindness, exploration, appreciation, and the enduring power of a simple smile.
We invite you to join us in amplifying these messages. Download and share the creative assets below to help spread positivity in your community.
To order printed bulletins, posters, or transit materials, please visit PassItOn.com/OOH.
Approved Use Dates:
- Jamie Lee Curtis – “Recovery”: Through 12/31/2026
- Luke Bryan – “Encouragement”: Through 4/30/2027
- Mona Lisa – “Smile”: Through 4/30/2028
- Amy Purdy – “Second Chance”: Through 4/30/2028
- Teacher – “Appreciation”: No Expiration
- Dolly Parton – “Kindness”: Through 11/30/2025
- William Shatner – “Exploring”: Through 11/30/2025
Complete the form below to access the digital creative.
Published: May 2, 2025