Jellyfish and HOKA utilized Pivot’s traditional, transit, and experiential inventory to maximize their impact at two major events in Florida—the Miami Marathon and the U.S. Olympic Team Trials in Orlando. In both locations, HOKA deployed a Wrapped Food Truck that doubled as a hydration station at the finish line, distributing branded water bottles, protein bars, and more to runners post-race.
In Miami, HOKA held a 100% Share of Voice (SOV) spot on Pivot’s Miami Digital Boat Spectacular, energizing the city the day before the race and reaching runners along the marathon route on race day. In Orlando, HOKA leveraged Pivot’s Digital Mobile Billboards and High Impact Transit Bus Wraps on custom routes, strategically reaching race routes, runner hotels, downtown areas, and other key points of interest.