Home / Resources / General Sales /

General Sales

OOH Advertising Posting Calendar

The posting calendar is a modified calendar used for the planning and purchase of OOH advertising. Every week of the posting calendar starts on a Monday and ends on a Sunday. Months are segmented to be either four or five weeks in duration and may include days of more than one Gregorian calendar month.

Download 2023-2025 Calendar
Download 2024-2026 Calendar

OOH Value Guide 2024

To help OAAA members keep the value of OOH front and center with clients and prospects, the OOH Value Guide is a topline summary of important proof points. OAAA also offers a one-sheet summary which makes a great client leave-behind.

DOWNLOAD

Retail Marketing & Promotion Planning Calendar

Download 2025 Calendar
Download 2024 Calendar

Recap of Annual Ad Spend Trends

Other Resources

Multicultural Consumer Marketing

The fastest-growing consumer segments in the US are Asian, Black, and Hispanic Americans. The resources below provide demographic insights on these important groups, along with OOH’s unique ability to engage and influence them. 
–Claritas Asian American Market Report
-Claritas Black American Market Report
-Claritas Tech Behaviors of Today’s Black American Consumers 
-Claritas Hispanic American Market Report
-Infographic: OOH Resonates with Multicultural Consumers
-OOH Advertising Study 
-OOH Impact: Retail & Influencer Marketing

Harris Poll: The Effectiveness of DOOH Advertising

DOOH ads outperform competitive media (audio, online, print, social media, and video) in consumer favorability and generating action.

Full Presentation
Digital OOH Advertising Infographic
Digital Billboard Ads Infographic
Digital OOH Place-Based Ads Infographic
Digital OOH Street Level Ads Infographic
Digital OOH Transit Ads Infographic

Megabrands

MegaBrands is a comprehensive review of the largest national advertisers, and the 2024 version is now available. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Read the full report here.