The 2021 holiday retail season presents enormous opportunity for retailers, especially as they look to make up ground lost in the pandemic. Consumer mobility is at or near COVID-era highs, and OOH has a unique position to engage consumers when they are most likely to act – at or near points of purchase. The latest consumer intent research from OAAA and OnDevice reveals the many opportunities for OOH to intercept consumers and help drive sales.
- Click here to view infographic: 2021 Holiday Travel & Shopping Consumer Intent
- Click here to view infographic: High Rates of OOH Advertising Notice Drive Engagement
Published: October 26, 2021