Examines how small reallocations from overspent channels to OOH can drive significant increases in revenue return on ad spend and improvement in key brand metric scores for the Automotive, CPG Food, and Retail Grocery product categories.
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Summary Report 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Sales ROI Analysis Full Report 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Brand Metric Analysis Full Report 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Automotive Category Infographic 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – CPG Food Category Infographic 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Retail Grocery Category Infographic 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Sales ROI Analysis Infographic 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Brand Metrics Analysis Infographic 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – White Paper 2024
- Benchmarketing Media Plan Optimization: Analysis of Incremental Increase in OOH Share – Sales and Brand Metric ROI Analysis Q+A
Published: October 4, 2024