OAAA Programmatic OOH Transparency Pledge
OAAA’s Programmatic OOH Transparency Pledge sets a unified standard developed by OAAA and a group of programmatic stakeholders to strengthen trust, accountability and clarity in every programmatic transaction. The pledge gives advertisers confidence that programmatic OOH operates with honesty, openness and fairness.
Presenting Pledge Partners
Accurate Inventory Representation
Inventory characteristics, including publisher, venue, location, audience, screen type, creative specifications, impression multipliers, and data sources, are represented truthfully.
Equitable Transaction Processes
Bid mediation and auction mechanics are conducted without bias or self-preferencing.
Transparent Economics
Transactions clear based on the price submitted by the end buyer and the auction logic set by the end seller.
Reliable Campaign Reporting
Impressions, spend, dates, geographies, and performance outcomes (where applicable) are delivered accurately.
Transparent Data Access
Transaction-level data is available to buyers and sellers, including advertiser and publisher names, auction types, bid prices, win prices, and other relevant insights.
Non-disclosed Arbitrage
Manipulating pricing between buyers and sellers to retain the difference, without disclosing such behavior.
Auction Alteration
Changing auction rules or results without principal consent.
Bid Caching
Applying unsuccessful bids to future auctions without proper disclosure.
Hidden Ads
Triggering ads that cannot be seen.
Hidden Fees
Including fees or other economics that are not disclosed to principals when requested.
Inventory Misrepresentation
Intentionally misleading buyers about the characteristics of media being purchased.
Reporting Misrepresentation
Intentionally misreporting campaign metrics such as impressions, spend, or delivery.
Price Manipulation
Altering bid prices, clearing prices or floor prices without principal awareness.
Owner Favoritism
Favoring specific principals due to financial ownership stakes without disclosure.
A Unified Commitment to Transparency
Developed by programmatic platform leaders and the OOH industry, this initiative reinforces trust, accountability, and clarity in programmatic transactions.
View the full pledge here to see how the industry is setting shared standards for openness and integrity.
The Out of Home Advertising Association of America, Inc. (“OAAA”) does not conduct inspections of pledgors and makes no representations or warranties regarding compliance with the Transparency Pledge. Any party choosing to rely on the Transparency Pledge or any related information does so at their own risk. By doing so, such party expressly waives any and all claims against OAAA and agrees to hold OAAA harmless from any liability, loss, or damages arising from such reliance.
About Programmatic OOH
Programmatic OOH automates the purchase of digital screens, giving advertisers instant access to inventory through auctions or direct deals. With the ability to activate campaigns using data triggers such as audience, location, time, weather or environment, advertisers can deliver smarter, highly targeted and effective messaging. This approach simplifies buying, speeds up delivery and makes out of home more measurable and efficient.
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34 %
growth in 2024
$ 1 B+
Projected by 2026
Commit to Transparency
Thank you for your interest in supporting the Programmatic OOH Transparency Pledge. Your support helps strengthen trust and accountability as the programmatic marketplace evolves. Take the pledge, and we’ll be in touch soon with next steps to complete your commitment.
REQUEST TO TAKE THE PLEDGE