In a media landscape shaped by ad-free subscriptions and digital fatigue, brands need channels that reliably break through. A five-year Clear Channel Outdoor and Kantar study found that OOH outperforms other media, driving higher ad awareness, stronger brand favorability, and greater purchase intent while matching TV’s impact at a lower cost. It also plays an additive role in the mix, filling critical gaps that digital, CTV, and other channels cannot address.
Join us for this webinar to unpack the findings, compare performance across channels, and learn practical ways to use OOH across the full funnel.
Published: August 25, 2025