The Importance of OOH Creative and How to Generate Client Buy-In

Excellent creative makes OOH an unrivaled marketing tool, yet all OOH media companies occasionally encounter clients who do not recognize its importance. Join moderator and OAAA VP Marketing Insights and Analytics, Steve Nicklin, and industry creative experts Mendi Robinson, Eddy Herty, and Chad Hutchison, for this insightful session reviewing:

  • The research basis for a focus on excellent creative
  • Best practices to engage local advertisers in the creative process 
  • Innovative and affordable local campaigns
  • OAAA creative resources
  • Review of actual client case studies in need of creative solutions

Moderated By:

Access Recording