Author, Advisor, Visionary Rishad Tobaccowala joins OAAA for a riveting hour of observations around our changed world, and how transformative shifts are bringing about a new breed of media. He’ll explain why the future demands reinvention of ourselves and our companies to grow. He will also share why he believes that OOH is the future of media, and how OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration.
