OOH Sees 16th Consecutive Quarter of Growth; Digital OOH Surges 9% Year-over-Year
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters.
Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. Digital OOH (DOOH) accounted for more than 34% of total ad spend for the quarter and grew by 9%, reaffirming its role as a key growth driver for the industry. Among OOH formats, Street Furniture led with a 5.5% year-over-year increase, followed by Transit (3.4%) and Place-Based media (3.2%).
“This is a strong start to the year, reinforcing the strength, adaptability, and overall growth trajectory of OOH,” said Anna Bager, President and CEO of OAAA. “Marketers are increasingly turning to OOH for its creative impact, digital flexibility, and ability to drive real results.”
Top Spending Categories and Advertisers in Q1 2025
Ranked by total spend, the top 10 advertisers in OOH for Q1 were:
- M&Ms
- Apple
- Morgan & Morgan Attorneys
- Verizon
- McDonald’s
- Samsung
- Disney
- Dunkin’
- Universal Pictures
- T-Mobile
Over 60% of the top 100 OOH advertisers increased their spend compared to Q1 2024. Seventeen advertisers more than doubled their investment, including (in descending order): Boost Mobile, Rocket Mortgage, Turo, M&Ms, Wingstop, Sprouts Farmers Market, TopDog Law, Nike, HelloFresh, Spectrum, Tiffany, Progressive, New York University, AT&T, Eli Lilly, Universal Hotels & Resorts, and Verizon.
Six of the top 10 product industries increased in volume, led by:
- Communications (+99.3%)
- Insurance & Real Estate (+9.7%)
- Local Services & Amusements (+8.4%)
- Financial (+7.2%)
- Automotive Dealers & Services (+6.1%)
- Restaurants (+1%)
These gains reflect OOH’s continuing strength across a broad range of consumer-facing sectors. Legal Services remained the highest-volume product category in OOH spend. Additionally, four of the top 10 product categories posted double-digit growth:
- Wireless Telecom Providers (+116%)
- Architects, Contractors, Engineers (+27%)
- Legal Services (+18%)
- Chain Food Stores & Supermarkets (+14%)
Boost Mobile, Rocket Mortgage, and Turo were new to Q1 OOH spending compared to the same period last year. Six advertisers increased their OOH spend by more than $2 million during the quarter. Ranked in order, they were: M&Ms, Verizon, Boost Mobile, Morgan & Morgan Attorneys, Universal Hotels & Resorts, and AT&T.
Over one-quarter (27%) of the top 100 OOH spenders were technology or direct-to-consumer brands. Twelve of these finished among the top 30 by total spend: Apple, Verizon, Samsung, T-Mobile, Netflix, Max, AT&T, Amazon, Hulu, DoorDash, Boost Mobile, and Comcast.
OAAA publishes complete industry revenue estimates using data from Miller Kaplan and MediaRadar (which does not adjust for changes in data sources), as well as public reporting from member companies. These estimates encompass spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising, as well as product category and advertiser segmentation.
For more information about category spend, please contact:
Steve Nicklin, [email protected] | (202) 833-5566
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.