OAAA’s Discover OOH series, exclusively for OAAA member companies, offers a unique engagement platform with leading brands and agencies through Salon Dinners and local OOH Days, fostering interactive learning, networking, and sponsor-driven content to highlight the strengths of out of home advertising.
On Thursday, September 26, 2024, OAAA hosted the second OOH Day, part of our Discover OOH Series at the Paris Las Vegas. The event kicked off with insightful remarks from Dominique Schuster, Senior Marketing Manager at Cirque Du Soleil, who shared how the iconic brand utilizes OOH advertising to elevate brand visibility and engage audiences effectively.
Here’s a look at the event agenda:
- Thank You’s | Haylee Cotta, Director of Industry Initiatives, OAAA
- Opening Remarks: The Brand’s Perspective | Dominique Schuster, Senior Marketing Manager, Cirque Du Soleil
- Industry Growth & Trends | Jeff Jan, EVP Strategy & Growth, OAAA
- Compelling Creativity in OOH Moments | Alexis Cabán, Senior Art Director, OUTFRONT Media
- Local & National Moments, Delivered | Rachel Roger, VP of National Sales, Lamar
- Transforming OOH Through Consumer Insights & Data | Ashley Pieniazek, Regional Director, Marketing – Southwest, Clear Channel Outdoor & Adam Barthelmess, President – Las Vegas, Clear Channel Outdoor
- Activating OOH in Culture & Communities | Gary Greenstein, Chief Revenue Officer, Vector Media
The event was sponsored by Circle Graphics, Clear Channel Outdoor, Kre8 Media, Lamar, OUTFRONT, and Vector Media. The day wrapped up with a lively networking reception, providing attendees the opportunity to engage with speakers and fellow attendees.
Don’t miss out on our next event in the series! Stay tuned for details about the upcoming OOH Day in sunny Los Angeles.