OAAA’s Discover OOH series, exclusively for OAAA member companies, offers a unique engagement platform with leading brands and agencies through Salon Dinners and local OOH Days, fostering interactive learning, networking, and sponsor-driven content to highlight the strengths of out home of advertising.
On Thursday, August 22, 2024, OAAA launched the first of three OOH Days in our Discover OOH Series at the eclectic Meow Wolf Denver. The event took place in the Perplexiplex venue, where guests enjoyed a stunning art installation on stage and 360-degree projection mapping on the walls and floors, creating an immersive experience. The venue also featured a six-foot billboard and a step-and-repeat, generously donated by Circle Graphics.
The event began with opening remarks from Meow Wolf, who are enthusiastic advocates for OOH media. Rick Robinson of PJX Media, one of the event sponsors, provided valuable insights from an agency perspective. OAAA’s EVP of Strategy & Growth, Jeff Jan, shared the latest industry trends and research. Throughout the event, our presenting sponsors—Clear Channel, Lamar, Outfront, and Vector Media—delivered engaging talks on various aspects of OOH’s capabilities and campaign effectiveness.
Here’s a look at the event agenda:
- Thank You’s and Opening Remarks – Presenters: Jeff Jan & Kristin Hutton (Meow Wolf)
- Agency Specialist Perspective Remarks | PJX Media – Presenter: Rick Robinson
- Industry Trends & Insights | OAAA – Presenter: Jeff Jan
- Compelling Creativity in OOH Moments | OUTFRONT – Presenter: Lucy Tomkiewicz
- Local & National Moments, Delivered | Lamar – Presenters: Rachel Roger & Jon Bresemann
- Transforming OOH Through Consumer Insights & Data | Clear Channel Outdoor – Presenter: Dan Levi
- Activating OOH in Culture & Communities | Vector – Presenters: Alex Curtiss & Ami Krell
The event was sponsored by Circle Graphics, Clear Channel, Lamar, Mile High, OUTFRONT, PJX Media, and Vector Media. The day concluded with a lively networking cocktail reception, and thanks to our sponsor, Mile High Outdoor, all guests enjoyed complimentary access to Meow Wolf’s exhibit after the event.
Don’t miss out on our next event in the series! Join us for the second OOH Day in Las Vegas. Sign up now to secure your spot and continue exploring the exciting world of OOH advertising with us.
