New whitepaper explores the formats, measurement capabilities, and planning opportunities driving the next evolution of out of home advertising
The Out of Home Advertising Association of America (OAAA) today released the Strategic Guide to Moving & Dynamic OOH Media, a new industry resource examining the growing impact of transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, and other moving formats that connect brands with consumers as they commute, shop, travel, and engage with their communities.
As consumers spend more time on the move and advertisers seek new ways to connect with audiences in contextually relevant environments, moving and dynamic OOH formats have become an increasingly important part of the media mix. The guide provides an overview of the category, including transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, experiential activations, and emerging formats that bring brands directly into the flow of everyday life.
“Consumer movement has become a critical signal for marketers, and out of home continues to evolve alongside those changing behaviors,” said Anna Bager, President and CEO of OAAA. “This guide provides a practical resource for brands and agencies looking to better understand the opportunities available across moving and dynamic OOH and how these formats can complement broader omnichannel media strategies.”
“OAAA is rolling out the Strategic Guide to Moving & Dynamic OOH Media. Under the leadership of OAAA, the MDMA (Moving & Dynamic Media Alliance) represents a cohesive voice for the moving media industry, acting in the best interests of our agency and client partners,” said Regis Maher, National Account Executive at do it outdoors. “MDMA goals are to increase the visibility of moving media and its effectiveness in consumer engagement. The purpose of the newly designed strategic guide is to assist in standardizing the rapidly growing media channel and to educate brands about its effectiveness and ease of buying.”
The guide explores:
- The growing role of moving and dynamic OOH within today’s media landscape
- Key formats and use cases across the category
- Planning considerations and audience engagement opportunities
- Measurement and attribution advancements
- Creative best practices and real-world campaign examples
As advertisers increasingly prioritize media channels that combine scale, contextual relevance, flexibility, and measurable outcomes, advances in location intelligence, audience measurement, and attribution are helping marketers better understand and quantify OOH’s impact across the customer journey.
Moving and dynamic OOH continues to create new opportunities for brands to engage consumers as they commute, shop, travel, attend events, and interact with their communities, extending the reach of traditional OOH campaigns and creating meaningful connections in the physical world.
Download the Moving and Dynamic OOH Guide HERE.
Published: June 23, 2026