Presented at the 2026 OOH Media Conference in Dallas, this new industry recognition program honors the leadership, innovation, and performance driving OOH forward.
The Out of Home Advertising Association of America (OAAA) today opened nominations for the inaugural 2026 OAAA Honors Circle, recognizing the individuals and breakthrough innovations driving revenue growth, operational excellence, digital advancement, and creative impact across the out of home industry.
Debuting at the 2026 OOH Media Conference in Dallas, the Honors Circle establishes a new industry platform dedicated to celebrating the leaders building the modern OOH marketplace. From sales and marketing to operations, technology, and real estate, the program spotlights the people and innovations accelerating OOH’s growth and strengthening its long-term impact.
The 2026 Honors Circle will recognize excellence across the following categories:
- Sales Excellence Award – Recognizing outstanding sales performance, driving measurable revenue growth, and advertiser investment at the local and national levels.
- Sales Enablement Award – Honoring professionals whose work enables accurate, efficient, and scalable OOH sales performance.
- Marketing Leadership Award – Celebrating the marketer whose leadership and campaigns most strengthened OOH’s relevance, growth, and influence.
- Real Estate Achievement Award – Recognizing exceptional achievement in securing, developing, or expanding OOH real estate that drives long-term industry value.
- Operational Excellence Award – Honoring operational leadership that sets the benchmark for execution, efficiency, and performance across OOH.
- Digital Transformation Award – Recognizing leadership accelerating the programmatic and automation-driven future of OOH, reshaping how the medium is bought, sold, planned, optimized, and measured.
- Creative Impact Award – Presented to a creative visionary whose work elevated OOH and expanded what is possible within the medium.
- Industry Innovation Award – Spotlighting a breakthrough technology or innovation that meaningfully moves the OOH industry forward.
- Extraordinary Service to OAAA Award – Honoring OAAA members who have gone above and beyond in championing the organization and advancing its mission. Recipients will be selected by OAAA’s Executive Team.
From measurable revenue growth and operational leadership to digital acceleration, real estate expansion, and boundary-pushing creativity, the Honors Circle reflects the full spectrum of leadership shaping today’s OOH ecosystem.
Nominations are open to OAAA members and industry partners and will be accepted through March 31, 2026 at 11:59 PM ET. Winners will be recognized live at the 2026 OOH Media Conference in Dallas on May 12, 2026.
For more information and to submit a nomination, click HERE.
Published: February 19, 2026