The Out of Home Advertising Association of America (OAAA) concluded its 2024 OOH Days, part of the Discover OOH Series with a dynamic OOH Day at the electrifying Intuit Dome, home of the LA Clippers, on Wednesday, November 20, 2024. The Discover OOH series, offers a unique engagement platform with leading brands and agencies through Salon Dinners and local OOH Days, fostering interactive learning, networking, and sponsor-driven content to highlight the strengths of out of home advertising.
This event celebrated the creativity, innovation, and connections within the OOH industry, offering participants the opportunity to gain actionable insights, forge meaningful relationships, and elevate their marketing strategies in the heart of Los Angeles’ energy and creativity.
Here’s a look at the event agenda:
- Opening Remarks & Thank You’s | Haylee Cotta, Director of Industry Initiatives, OAAA
- Fireside Chat | Randy Kilgore, CRO, Reveal Mobile; Rick Robinson, Chief Executive Officer, PJX Media; Louanne Wallace, VP of Marketing, LA Clippers; Jennifer Prince, Chief Commercial Officer, LA Rams
- The Medium of the Moment: Industry Growth & Trends | Jeff Jan, EVP Strategy & Growth, OAAA
- Moments that Matter: Compelling Creativity in OOH Moments | Jay Paul, Creative Director, West Region, OUTFRONT Media
- Tell the World Your Story: Local & National Moments, Delivered | Rachel Roger, VP of National Sales, Lamar & Corey Salomone, National Sales Account Director, Lamar
- Maximize the Moment: Transforming OOH Through Consumer Insights & Data | Tom Britton, VP of Sales, Clear Channel & Michele Klein, Regional Marketing Director, Clear Channel
- Connections Reimagined: Activating OOH in Culture & Communities | Gary Greenstein, Chief Revenue Officer, Vector Media & Ami Krell, General Manager – LA STAP (Los Angeles Sidewalk & Transit Amenities Program), Vector Media
- The Content Gateway: Connecting Cities with People | Esther Raphael, CMO, Intersection
The event was sponsored by Circle Graphics, Clear Channel Outdoor, Daktronics, Intersection, Lamar, OUTFRONT Media, Reveal Mobile, Vector Media, Vengo, and Volta Media, A Shell Brand.
Thank you to everyone who participated and supported this series.
Stay tuned for more OAAA initiatives in 2025 as we continue to elevate the OOH industry together!