OAAA at Cannes Lions 2024: Celebrating Creativity & Showcasing the Power of OOH

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations.

OAAA’s President & CEO, Anna Bager, and EVP & CMO, Julie Thompson, will be on the ground representing the entire OOH industry at Cannes Lions, promoting and elevating awareness for the medium and inserting OOH into every conversation. Our presence, along with many OAAA member companies, underscores the growing importance and dynamic evolution of OOH within the broader advertising landscape. Cannes Lions is increasingly becoming a must-attend event for OOH leaders, and whether in person or from afar, OAAA is encouraging the OOH community to pay close attention to the news and trends coming out of Cannes. 

OAAA’s program includes moderating multiple official Cannes Lions Future Gazers sessions, participation on insightful panels with industry leaders in partnership with MediaLink and The Female Quotient’s Equality Lounge, and hosting a Thursday Night VIP Dinner Club co-hosted by ADWEEK and MediaVillage.org. Additionally, for the first time, Julie Thompson will serve as a member of the 2024 Cannes Lions Outdoor Jury, marking a significant milestone for both OAAA and the U.S. OOH community.

In addition to OAAA’s schedule of events, Bager and Thompson will be participating in multiple media interviews and podcasts. Stay tuned for Key Takeaways from OAAA and our members, post-Festival.

Learn more about OAAA’s featured events and activations here


OAAA Schedule of Events

Saturday, 15 June

Cannes Lions Outdoor Shortlist Announced
Saturday, 15 June

OAAA’s EVP & CMO Julie Thompson serves as a member of the 2024 Outdoor Awards Jury. 

Note: Cannes Lions Festival Badge Required

Monday, 17 June

Future Gazers Panel: Deepfakes and Disinformation, Tech & Experiences, Luxury Redefined
Monday, 17 June | 3:45-4:30PM CEST | Forum, The Palais 

Discover what’s a fad, what’s sticking around, and what’s still to come, with insights that are immediately actionable to future-proof your organization and creative ideas. This session will ignite blue sky thinking, offering valuable insights into emerging trends and movements.

  • Amy Corner, Vice President, Performance Marketing Channels and Products, American Express 
  • Nadia Tuma-Weldon, Head of Luxury Strategy & Insights, McCann Paris
  • Erin B. Lanuti, Chief Innovation Officer, Omnicom PR Group (OPRG)
  • Moderator:  Anna Bager President & CEO, OAAA

Note: Cannes Lions Festival Badge Required

Cannes Lions Outdoor Awards Ceremony
Monday, 17 June | 7:00PM CEST| Lumiere Theatre, The Palais

Attend the awards to find out first who the 2024 Outdoor Lions winners are at the Festival’s official Awards Show. Monday night’s awards include Pharma Lions, Health & Wellness Lions, Print & Publishing Lions, and Audio & Radio Lions.

Note: Cannes Lions Festival Badge Required

Tuesday, 18 June

Future Gazers Panel: Gen Z in China, Viral Ads, The Power of Gaming
Tuesday, 18 June | 2:00-2:45PM CEST | Forum, The Palais

Join this discussion on “Unlocking Gen Z: China Focus,” exploring ways to establish meaningful connections between young consumers and brands. Additionally, delve into the “Creative Process Behind Viral Ads” to gain actionable insights and prepare for the future of creativity. Discover what the future holds, how to future-proof your creative endeavors, and how you can contribute to the evolving industry landscape.

  • Jill Lyons, SVP, Creative Operations, Maximum Effort
  • Chris Chen, Chief Creative Officer, China, Dentsu Creative
  • Tyler Bahl, SVP and Head of Global Marketing, Activision
  • Moderator: Anna Bager, President & CEO, OAAA

Note: Cannes Lions Festival Badge Required

Wednesday, 19 June

MediaLink Daily Double Panel: Power of Brand Storytelling
Wednesday, 19 June | 4:40-5:00PM CEST| MediaLink Beach
  • Kristin Faucher, Managing Director, Head of Brand Strategy and Advertising, JPMorgan Chase
  • Michelle Moscone, Vice President of Creative & Content, GEICO
  • Anna Bager, President & CEO, OAAA
  • Moderator: Devrie DeMarco, Managing Director, MediaLink

Note: MediaLink Beach Passes Available for OAAA Members

Thursday, 20 June

Equality Lounge Panel: Impact and Action: Lessons on Leadership
Thursday, 20 June | 5:30PM-6PM CEST | Hôtel Martinez – Suite 731

Great leaders don’t just inspire – they ignite action. This leadership manifests itself through mentorship, activism, and everyday work. In this panel discussion, we welcome leaders to reflect on the lessons of harnessing their leadership superpowers and how to drive action and achieve meaningful results in work and within your team.

  • Liz Caselli-Mechael, Global Head, Digital & Content, Corporate, Nestlé
  • Leah Meranus, CEO, Dentsu X US
  • Devika Mathrani, Chief Marketing & Communications Officer, New York – Presbyterian
  • Anna Bager, President & CEO, OAAA
  • Thayer Lavielle, EVP, The Collective, Wasserman

Note: No Badge Required

Thursday Night VIP Dinner Club @ Cannes
Powered by OAAA and co-hosted by ADWEEK and MediaVillage.org

Note: Capacity is limited and RSVP is required to attend. Invites are non-transferable and we cannot accommodate plus-ones.