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Join OAAA’s MMM/Attribution Working Group Co-Chair & GroupM’s Karin Baatsch-Deboulet, OAAA’s SVP Steve Nicklin, and Benchmarketing’s senior leaders as they review their latest analysis on media plan optimization. The new Benchmarketing study reveals that by applying small, strategic increases in OOH spending, brands can achieve near-optimal total media plan performance without making drastic changes to or increasing their overall budget allocations. Join us to learn how moving media plan budget away from over spent channels and reallocating to OOH can boost revenue return on ad sales and drive improved brand perceptions throughout the marketing funnel.