The pandemic dramatically changed the marketplace, and the need to be a valued resource to clients and prospects has never been greater. Designed specifically for independent OOH media companies, the session will showcase using marketing research and audience measurement data to drive sales success. In addition to reviewing topline proof points and resource tools, case study solutions will be presented by the local sales executives who executed them. The latest OAAA marketing research and Geopath’s most current mobility data and insights on recent commuting patterns will help attendees understand the opportunities presented by the recovery.
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Modified: 2 years