COVID Impact on Consumer Behavior & Q4 2020 Shopping/Travel Plans

Join Harris Poll CEO, John Gerzema, as he examines changes in consumer behavior produced by COVID-19, and reviews consumer intent for Q4 holiday shopping and travel. The Harris Poll research highlights heightened opportunities for advertisers to utilize OOH in driving consumer engagement during these challenging times. Topics covered will include:

  • Q4 mobility and preferred modes of transit
  • Localization of travel trend
  • Holiday spending influences
  • Consumer longing for experiences in real life across shopping and dining
  • Demand for outdoor experiences
  • Rise of mobile commerce


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