OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year:
Advertising Week New York
September 23-26 | New York City | newyork.advertisingweek.com
This year at Advertising Week New York, OAAA will launch the OOH is Real campaign. A re-imagining of the successful Feel the Real campaign in 2015, OOH is Real will target agency and advertiser executives with messaging about the authenticity of the OOH media in today’s digital and mobile world. OOH assets in and around the Advertising Week venue will feature campaign creative, driving audiences to oohisreal.org where they will find resources and proof points about the power of OOH. OAAA will offer a meet-and-greet with its new president & CEO Anna Bager Tuesday afternoon on the official OOH is Real mobile lounge — a Vector Media double-decker bus. Advertising Week delegates can climb aboard for real refreshments, real relaxation, and a real conversation.
OAAA members outside New York can participate by spreading the OOH is Real message across the country, targeting ad executives in local communities. Download multiple creative assets for a variety of OOH formats, along with a member toolkit and talking points, at oohisreal.org.
OAAA’s Stephen Freitas and Anna Bager will participate on official Advertising Week panels. On Monday Freitas will moderate a panel about diversity and inclusivity in the ad industry. On Wednesday Bager will first join ladies in the FQ Lounge to discuss Shooting for Greatness and later sit on a panel about mobile journey marketing. All Advertising Week sessions take place at the AMC Lincoln Square 13 Theater on Broadway at West 68th Street.
Digital Signage Week
October 14-18 | New York City | newyork2019.digitalsignageweek.com
OAAA, together with Geopath and the World OOH Organization, will host a Digital Signage Week welcome reception in Times Square on the evening of October 14. At this exclusive, invite-only event, OAAA will introduce to the industry its new president & CEO Anna Bager.
At the DailyDOOH Investor Conference on October 16, OAAA Chair Sean Reilly will join in a discussion with Bager to discuss her vision for the future of DOOH and the OOH industry. On October 17, OAAA sponsors the first annual AdTECH: OOH New York, where attendees will hear multiple case studies and a discussion on OOH data featuring Bager.
OOH: NOW
December 5 | New York City | Pier 60
OAAA will reveal winners of the 2019 OOH Media Plan Awards, including the OOH Media Plan of the Year at the annual OOH:Now event hosted by the Advertising Club of New York. This event, attended by OOH thought leaders and executives from around the country, offers insights into successful applications of OOH creativity, data usage, and strategy.
Published: September 3, 2019