Industry announcements, information, and news released by OAAA. For press inquiries please contact Laura Goldberg at firstname.lastname@example.org.
OAAA Partners With IAB Tech Lab To Align DOOH With OpenRTB - Trade Associations Announce Collaboration via Task Force
The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate digital out of home into OpenRTB (Real-Time Bidding) specifications. OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Consumer Research Shows Heightened Receptivity To Out Of Home Messaging, Especially In Big Urban Areas
Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology.