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Industry announcements, information, and news released by OAAA. For press inquiries please contact Laura Goldberg at laura@lbgpr.com.


Press Releases

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7 In 10 Reporting An Increased Appreciation And Awareness Of Surroundings Post-Lockdown, According To Research From OAAA & The Harris Poll

October 15, 2020

The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages 18 – 54. Overall, a significant percentage note seeing safety and hygiene or sales and promotions advertisements to be useful. A similar number remark that they were grateful for useful information from OOH messages, were educated about something new, or were simply comforted by the signage or outdoor display, since it was a harbinger of businesses’ return. Meanwhile, more than two-thirds (68%) of U.S. consumers agree that they are spending so much time looking at device screens these days that they are tuning out digital online ads.

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OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer

October 05, 2020

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Christina Radigan is being appointed Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. Starting the role later this month, Radigan will oversee all marketing strategies and platforms across the trade organization to increase engagement and membership on the national and local levels.

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Out of Home Advertising Down 45% in Q2 2020

August 25, 2020

Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

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New U.S Summer Travel Survey: Consumers Expected to Hit the Road in Big Numbers and Spend More as Restrictions Ease

June 15, 2020

62% of All Vacationers Surveyed Plan to Travel by Car and 69% Plan to Spend the Same or More than Last Year – Potential Boon For Hotels, Dining, Retail and Tourism

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Out of Home Advertising Up 4.8% in Q1 2020

May 20, 2020
Tech Brands Continue Driving OOH Growth. Out of home (OOH) advertising revenue rose 4.8 percent in the first quarter of 2020 compared to the previous year, accounting for $1.86 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

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OAAA Announces 78th Annual OBIE Award Winners

May 20, 2020
59 OBIE Awards Presented for State of the Art Creativity in Out of Home Advertising. The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

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US Out of Home Advertising Up 7.0% to Record $8.6 Billion in 2019

March 17, 2020
Amazon is No. 1; FAANG Suite of Companies All in Top 20 Spenders. Out of home (OOH) advertising revenue rose 7 percent in 2019 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was also up 7 percent in the fourth quarter compared to 2018, helping produce the greatest annual increase for OOH since 2007. The industry has now produced 39 consecutive quarters of growth.

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US OOH Industry Supports UN World Wildlife Day with National Public Service

March 03, 2020
To honor World Wildlife Day, a United Nations resolution, than 6,000 digital out of home (DOOH) screens (including digital billboards, transit shelters, taxi tops and mail video networks) across the U.S. will feature “Sustaining All Life on Earth" creative – celebrating the 2020 theme that encompasses all wild animal and plant species as key components of the world's biodiversity.

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Out of Home Advertising Association of America Launches Biweekly News Service

January 21, 2020
On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief.

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