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Industry announcements, information, and news released by OAAA. For press inquiries please contact Laura Goldberg at laura@lbgpr.com.


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OUT OF HOME ADVERTISING FOR SPORTS BETTING SHOWN TO BE ESPECIALLY EFFECTIVE FOR REACHING & ENGAGING URBANITES

July 20, 2022

New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from “OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement,” the latest research report from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, conducted by The Harris Poll.

Urbanites are taking more notice of sports betting OOH advertising than the general population, but the emerging category is generating significant engagement through exposure to out of home messages. Over  half of (54%) of Urban 1M+ have recently noticed OOH ads for sports betting/gambling, compared to over a third (36%) of the general population noticing the same advertising. Overall, more than 3 out of 5 (62%) of Americans who saw ads for sports betting engaged in some way after seeing the OOH ads, with sharing information word-of-mouth being the most common engagement (51%), followed by website visitation (47%).

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Out of Home Advertising Up 40.5% in Q1 2022

June 06, 2022

Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

The digital OOH format led total OOH growth with a 57 percent increase over first quarter 2021. The Billboard category increased double digits, while the Transit, Street Furniture and Place-Based categories all rose triple digits reflecting a strong pandemic recovery.   

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OAAA RELEASES EXPOSURE METHODOLOGY STANDARDIZATION GUIDELINES TO CREATE A FRAMEWORK FOR CAMPAIGNS WITHOUT A FIXED LOCATION

May 25, 2022

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special class of Digital Out of Home (DOOH) in which the advertising venue’s location is not fixed. The goal of releasing this report as an addendum to the OAAA’s “DOOH Exposure Methodology Standardization Guidelines and Best Practices,” is to encourage greater adoption of the DMOOH format by omnichannel marketers.

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OAAA ANNOUNCES 80th ANNUAL OBIE AWARD WINNERS

May 18, 2022

The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented 49 awards during a live ceremony held at the Geopath/OAAA 2022 OOH Media Conference & Expo on Marco Island. The event was also live streamed for viewing parties across the country.

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OAAA Comscore Online Activation Survey Release

May 17, 2022

OOH DELIVERS EXCEPTIONAL VALUE COMPARED TO OTHER AD MEDIUMS, ACCORDING TO OAAA-COMSCORE OOH AND ONLINE ACTIVATION SURVEY

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