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OOH Thrives as a Diverse, United Ad Medium OOH Thrives as a Diverse, United Ad Medium

April 22, 2019
In Nancy Fletcher's My Turn column, she says OOH advertising is a single, valuable media channel defined by a wide range of display sizes and shapes that are improved over time with advanced technology.

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Powerful Testimonials Remind Us OOH is Part of the Solution Powerful Testimonials Remind Us OOH is Part of the Solution

April 15, 2019
OAAA Legislative Committee Chair Pat O'Donnell spotlights testimonials on the power of OOH from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction.

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A Quarter of Top OOH Spenders are Major Tech Brands A Quarter of Top OOH Spenders are Major Tech Brands

April 08, 2019
OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. Of the top 100 OOH advertisers, one quarter are technology brands, including Apple at the top of the list.

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New Research Puts OOH Media Under a Microscope New Research Puts OOH Media Under a Microscope

April 01, 2019
In this month's My Turn column, OAAA's Nancy Fletcher previews a new report that breaks down the advertising community's perception of today's OOH industry.

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

March 25, 2019
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a GPS navigation app and OAAA member.

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Athletes to Fans: ‘Thank You’ via Billboards Athletes to Fans: ‘Thank You’ via Billboards

March 18, 2019
Athletes often use billboards to communicate with fans, showing appreciation for their support or to say farewell as they retire or move on to play for a new team.

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OOH Up 4.5% to Record $8 Billion in 2018 OOH Up 4.5% to Record $8 Billion in 2018

March 11, 2019
US OOH advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion. OOH spend was up 7.2 percent in the fourth quarter compared to 2017, representing the greatest quarterly growth since before the Great Recession of 2008. The revenue total marks a record high for OOH, with 35 consecutive quarters of growth.

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#OOH2019: Celebration, Inspiration + Transformation #OOH2019: Celebration, Inspiration + Transformation

March 04, 2019
In this month's My Turn, OAAA's Nancy Fletcher previews the OOH Media Conference + Expo in May, which she says is equal parts celebration, inspiration, and transformation. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals.

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134 OOH Campaigns Vying for a 2019 OBIE Award 134 OOH Campaigns Vying for a 2019 OBIE Award

February 25, 2019
OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in OOH.

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Special Issue: Connecting with Agencies Special Issue: Connecting with Agencies

February 18, 2019
In this annual special issue of Outlook, OAAA celebrates 500 visits on the OOH Road Show, through which advertising and marketing agencies are educated about today's OOH capabilities and OAAA members learn about available resources.

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Tourism OOH Ads Target with Weather Tourism OOH Ads Target with Weather

February 11, 2019
Travel and tourism organizations and destinations use OOH to entice visitors with warm messaging in cool weather and imagery of dream vacations.

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Nancy Fletcher, OAAA President & CEO, to Retire Nancy Fletcher, OAAA President & CEO, to Retire

February 04, 2019
OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades.

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Meet Newcomers to Congress’ Diverse Billboard Committee Meet Newcomers to Congress’ Diverse Billboard Committee

January 28, 2019
The 24 newcomers to the transportation committee, which controls billboard issues in Congress, are made up of 16 Democrats and eight Republicans who reflect broad trends.

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Keynotes, Education, Events at the 2019 OOH Media Conference Keynotes, Education, Events at the 2019 OOH Media Conference

January 21, 2019
Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. Dentsu Aegis Network is the fastest growing agency network and owner of Posterscope, a leading global location-based marketing specialist.

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OOH in 2019: Predictions & Insights OOH in 2019: Predictions & Insights

January 15, 2019
The OOH industry is excited for 2019, evidenced by the many positive predictions leading into the new year. While each series of predictions from OOH thought leaders is deserving of a full read, for a more condensed compilation, please read on.

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OAAA 2019 Annual Report: Get Big. Get Bold. Get Out of Home OAAA 2019 Annual Report: Get Big. Get Bold. Get Out of Home

January 07, 2019
The OAAA 2018 Annual Report celebrates the many accomplishments achieved by the OOH industry and its trade association. A forward from Nancy Fletcher highlights key achievements and offers gratitude to industry colleagues and friends.

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