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OOH as a Mass Medium in a Global Pandemic OOH as a Mass Medium in a Global Pandemic

March 27, 2020
With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, the OOH industry is doing its part, serving as an emergency response medium to reach audiences as they still travel in public places.

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112 OOH Campaigns Vying for a 2020 OBIE Award 112 OOH Campaigns Vying for a 2020 OBIE Award

March 13, 2020
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising.

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Consider This: Top Goals for OAAA Consider This: Top Goals for OAAA

February 12, 2020
In her monthly column, OAAA's Anna Bager discusses OAAA's top priorities for 2020, how members will benefit, and where OOH is going this year and beyond.

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