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2020 - 2021 FOARE Scholarships Recipients Announced 2020 - 2021 FOARE Scholarships Recipients Announced

September 29, 2020

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family. 

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The Biggest Worldwide DOOH Campaign To Date: The Biggest Worldwide DOOH Campaign To Date: "#OurSecondChance" by New Commercial Arts

July 29, 2020

#OurSecondChance will run in North and South America, Europe, Africa, Asia, and the Far East. The campaign asks the viewing public if the unintended consequences of the COIVD-19 pandemic – such as lowered pollution levels and friendlier human interactions – will continue into 2021 and beyond. Read the full article and gain access to the creative assets.

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For Brands Seeking True Attention, Perceptions of DOOH and Place-Based Must Change For Brands Seeking True Attention, Perceptions of DOOH and Place-Based Must Change

June 25, 2020

Presenting alongside notable digital and video platforms, OTT and CTV newcomers, and others across the media and entertainment landscape, how does a platform like ours -- rooted in legacy “placed-based” association, yet boasting video partner-like capabilities -- fit in? Sean McCaffrey, President and CEO of GSTV provides his insight.

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 OOH: 3 Scenarios For A Post-Pandemic Recovery OOH: 3 Scenarios For A Post-Pandemic Recovery

May 27, 2020
Thought Leadership from Posterscope's President, Christian Vollerslev. The COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives.

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Keeping a Company-wide Transformation on Track During the COVID-19 Crisis Keeping a Company-wide Transformation on Track During the COVID-19 Crisis

May 13, 2020
Thought Leadership from Clear Channel Outdoor Americas' CEO, Scott Wells. "There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and changes forced upon you that you must make the best of – like the current COVID-19 crisis."

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Consider This… 8 Lessons Learned Consider This… 8 Lessons Learned

April 29, 2020
Pandemic was not in your 2020 plan. But the crisis has revealed and highlighted important lessons for out of home media about what is essential.

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OOH as a Mass Medium in a Global Pandemic OOH as a Mass Medium in a Global Pandemic

March 27, 2020
With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, the OOH industry is doing its part, serving as an emergency response medium to reach audiences as they still travel in public places.

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112 OOH Campaigns Vying for a 2020 OBIE Award 112 OOH Campaigns Vying for a 2020 OBIE Award

March 13, 2020
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising.

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Consider This: Top Goals for OAAA Consider This: Top Goals for OAAA

February 12, 2020
In her monthly column, OAAA's Anna Bager discusses OAAA's top priorities for 2020, how members will benefit, and where OOH is going this year and beyond.

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