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Political Advertising Primer

Political Advertising Primer

The Political Advertising Primer outlines how political advertising is different from general market advertising, political ad spend opportunities, OOH proof points for political advertising, and political case studies.

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2018 Politicial Media Agencies & Advertising

2018 Politicial Media Agencies & Advertising

The Political Media Agencies & Advertising list showcases the many organizations and their contact information.

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Winning Votes With Digital OOH Advertising

Winning Votes With Digital OOH Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages

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2020 Political Spending Projections

2020 Political Spending Projections

Political ad spending has grown an average of 27% per year since 2012. Since the landmark decision of Citizens United, Super PACs have grown increasingly important in the political universe. However, despite consistent hand-wringing about the impact of “dark money” on American elections, our data shows that candidate spending has grown at a far greater rate over the past two election cycles than third party issue spending.

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Consumer Attitudes - 2020 Battleground States

Consumer Attitudes - 2020 Battleground States

The Kaiser Family Foundation and Cook Political Report have embarked on a new project examining the attitudes and experiences of voters in several key battleground states leading up the 2020 presidential election. The Blue Wall Voices Project is a unique state-based polling project that relies on an innovative probability-based approach to conducting public opinion polls using a combination of telephone and online methodologies.

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US Voter Profiles

US Voter Profiles

In the Claritas Voter Series, this document examines key consumer groups through various lenses including age, income, culture, education, voting patterns, and location. Whether you want to engage in a 'Get Out the Vote' campaign, or focus messaging efforts in key swing states, you'll want to tune in each month as we explore voters and their role as we move closer to election 2020.

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US Voters - Channel and Device Engagement

US Voters - Channel and Device Engagement

News media has played an important role in politics since the First Amendment established freedom of the press as a cornerstone of American democracy. Voters look to media for information to make educated decisions, and it's the media's job to give it to them.

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