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Political Advertising

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Humanize the Candidate Humanize the Candidate

Bob Bennett was elected to his first six-year term in the United States Senate in 1998, with 64 percent of the vote.

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Stand Out in a Crowd Stand Out in a Crowd

Six Republicans were on the August 3 primary ballot in Michigan’s 7th congressional District (nearly 4,300 square miles in southern Michigan that includes Battle Creek, Jackson, Adrian, and part of Lansing).

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Issue Branding Issue Branding

In 2002, Missouri’s road builders proposed a gas tax hike to pay for transportation improvements. It was soundly defeated at the polls, garnering only 28 percent of the statewide vote.

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