Kraft Lunchables Lunchables was doing something big and unexpected in 2011 – adding fruit! The planning agency was challenged to find interesting ways to wow consumers with fruit in unexpected places…in a BIG way.
Kraft Back To Nature Back to Nature wasn’t on the radar of college-educated moms 25-39 in Boston. And if it was, they had no compelling sense of why it’s a better brand than Kashi, Annie’s or Cascadian Farms.
Johnsonville Johnsonville Sausage is the leading brand of premium sausage. Johnsonville’s market share was strong, but brand awareness was trailing in comparison.
Kraft Miracle Whip Miracle Whip’s lapsed users secretly know it has more flavor (“zing”) than mayo, but they choose mayonaisse out of fear that others do not share this opinion.
Kraft Blue Box Macaroni & Cheese - National 2010 Outdoor Media Plan of the Year Winner The growth consumer for Kraft Blue Box Macaroni & Cheese has shifted from mothers and children ages 6-11 to adults 18-54 with children under 18.
Kraft Stove Top - Local 2009 Outdoor Media Plan of the Year Winner Kraft Stove Top stuffing has been a classic American comfort food for decades. The campaign challenge was to keep consumers’ love for Stove Top top-of-mind to drive sales volume during the key December sales period.
Snickers Snickers, considered to be the best-selling candy bar of all time, was in need of a branding overhaul in 2006. “Snickers Really Satisfies” was the main advertising message used to promote the brand since its original launch in 1930.
Jelly Belly JBz - Local 2004 Outdoor Media Plan Winner Jelly Belly is a Goelitz family-owned candy company. Since 1869, the Goelitz Family has continued to enjoy success in the development of new and delicious candy variations.
Altoids Strips - National 2004 Outdoor Media Plan Winner Altoids has been a leader in the breath freshener market in the U.S. since entering the market in 1996. Last year, they decided to extend their product line by joining the breath strips category.