|
|
 Consumer Insights and Intent Q2 - Summer Travel“Consumer Insights and Intent: Q2 2021 Summer Travel,” is the latest new research report from OAAA and The Harris Poll signaling new opportunities for OOH this summer as consumer optimism and intent for travel is on the rise. This new survey finds that the rise of consumer travel confidence coincides with the rise of OOH advertising; more than half (51%) of consumers say they are going to travel as much or more than in pre-Covid times and since January, there has been a 4-point increase in big city dwellers stating that they are noticing OOH more now than before the pandemic began.
Click here to view infographic: Increased Notice of OOH Drivers
Click here to view infographic: OOH Will Influence Consumers
Executive Summary
Full Report
|
|
|
 Consumer Insights and Intent Q1 - OOH OpportunitiesThis Harris Poll report highlights the key role OOH continues to play in consumer journeys and disseminating public safety messages during the COVID recovery. The research shows the pandemic provides OOH with unique opportunities as the medium continues to gain traction with consumers, while consumer digital device burnout continues to rise.
CLICK HERE TO VIEW INFOGRAPHICS.
Executive Summary
Full Report
|
|
|
 OOH Primed to Influence Black Friday and Cyber Monday ShoppersThis Black Friday/Cyber Monday survey of US adults reveals the heightened impact OOH has throughout the most important shopping season of the year
Infographic
Full Report
|
|
|
 COVID Impact on Consumer Behavior & Q4 2020 Shopping/Travel PlansThe Harris Poll study examines COVID-driven changes in consumer behavior produced, and reviews consumer intent for Q4 holiday shopping and travel. The research highlights heightened opportunities for advertisers to utilize OOH in driving consumer engagement.
CLICK HERE TO VIEW INFOGRAPHICS
Executive Summary
Full Report
|
|
|
 2020 NIELSEN DIGITAL OOH ADVERTISING REPORTThis report provides a detailed examination of consumers' exposure to digital OOH advertising, and how OOH influences their behavior across the billboard, street furniture, place-based and airport segments.
Infographics
Full Report
|
|
|
 2020 Nielsen Digital Transit Advertising ReportFocused exclusively on six of the largest markets in the US, this report examines consumers' exposure to digital transit OOH advertising, and how it engages them and the types of activations it generates.
Infographics
Full Report
|
|
|
 2020 Consumer Summer Vacation Plans SurveyThe OAAA-sponsored survey reveals significant OOH opportunities with 62% of vacationers planning to travel by car, and most planning to spend the same or more than last summer.
Infographic
Full Report
|
|
|
 Understanding the impact of COVID-19OAAA contracted with OnDevice to research the impact of the COVID pandemic on consumer behavior among adults 18+. The survey was conducted April 22 – May 1.
Full Report
|
|
|
 Ad FavorabilityA Morning Consult poll of 4,400 US adults found billboards are one of the two most favorably-rated forms of advertising.
Full Report
|
|
|
 National Ad Perceptions Executive Summary To help OAAA learn more about marketers' attitudes and perceptions about OOH advertising, OAAA requested an independent, objective assessment that would confirm or correct its current hypotheses. The evaluation focused on the current state of understanding about the OOH market today (including all technologically-driven capabilities.)
Full Report
|
|
|
 OOH Case Studies AnalysisAn analysis of 141 case studies demonstrates the effectiveness of OOH media in generating consumer awareness and influencing behavior.
Full Report
|
|
|
 Nielsen 2019 OOH Advertising StudyThis report provides a detailed examination of American consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.
Full Report
|
|
|
 Nielsen 2019 Top Ten Markets OOH Advertising StudyFocused exclusively on the top ten markets in the US, this report provides a detailed examination of consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.
Appendix Data
Full Report
|
|
|
 OOH Attribution StudyThis analysis of 45 case studies finds OOH provides significant lift in the reported campaign KPIs for consumers exposed to OOH media during an advertising campaign.
Full Report
|
|
|
 National Grocer OOH Attribution StudyA study of three major markets showed increases in store visitation rate of 78–97 percent for consumers exposed to the OOH campaign versus consumers not exposed.
Full Report
|
|
|
 QSR Brand OOH AttributionThis three market study of a 90 day OOH campaign found consumers exposed to the billboards visited the Quick Service Restaurants at a ten percent greater rate than those consumers who did not see the billboards.
Full Report
|
|
|
 OOH ROI & Media Mix OptimizationOOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to this report, conducted by Omnicom Media Group’s Benchmarketing.
Full Report
|
|
|
 Cuebiq Footfall Attribution BenchmarksMarketers are placing increasing emphasis on offline brand intelligence and understanding how all touchpoints (OOH, digital, TV and other advertising media) drive consumers into stores. Cuebiq’s latest benchmarks report shows OOH outperforms all other competitive media, with its ubiquitous, unskippable and often close to the point-of-sale formats.
Full Report
|
|
|
 Sensory Logic Creative Benchmark StudyFeatures the four key attributes for successful OOH advertising: Stopping Power, Readability, Relatability, Memorability.
Full Report
|
|
|
 Nielsen 2017 OOH Online Activation StudyOOH continues to deliver more online activity per ad dollar spent compared to television, radio and print. Additionally, OOH compares favorably to dollars spent on banner ads.
Full Report
|
<< First
< Prev
[Page:
1
of
3]
Next >
Last >>
|