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Ad Favorability

Ad Favorability

A Morning Consult poll of 4,400 US adults found billboards are one of the two most favorably-rated forms of advertising.

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OOH Case Studies Analysis

OOH Case Studies Analysis

An analysis of 141 case studies demonstrates the effectiveness of OOH media in generating consumer awareness and influencing behavior.

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Nielsen 2019 OOH Advertising Study

Nielsen 2019 OOH Advertising Study

This report provides a detailed examination of American consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.

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National Ad Perceptions Executive Summary

National Ad Perceptions Executive Summary

To help OAAA learn more about marketers' attitudes and perceptions about OOH advertising, OAAA requested an independent, objective assessment that would confirm or correct its current hypotheses. The evaluation focused on the current state of understanding about the OOH market today (including all technologically-driven capabilities.)

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OOH Attribution Study

OOH Attribution Study

This analysis of 45 case studies finds OOH provides significant lift in the reported campaign KPIs for consumers exposed to OOH media during an advertising campaign.

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National Grocer OOH Attribution Study

National Grocer OOH Attribution Study

A study of three major markets showed increases in store visitation rate of 78–97 percent for consumers exposed to the OOH campaign versus consumers not exposed.

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QSR Brand OOH Attribution

QSR Brand OOH Attribution

This three market study of a 90 day OOH campaign found consumers exposed to the billboards visited the Quick Service Restaurants at a ten percent greater rate than those consumers who did not see the billboards.

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OOH ROI & Media Mix Optimization

OOH ROI & Media Mix Optimization

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to this report, conducted by Omnicom Media Group’s Benchmarketing.


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Cuebiq Footfall Attribution Benchmarks

Cuebiq Footfall Attribution Benchmarks

Marketers are placing increasing emphasis on offline brand intelligence and understanding how all touchpoints (OOH, digital, TV and other advertising media) drive consumers into stores. Cuebiq’s latest benchmarks report shows OOH outperforms all other competitive media, with its ubiquitous, unskippable and often close to the point-of-sale formats.

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Sensory Logic Creative Benchmark Study

Sensory Logic Creative Benchmark Study

Features the four key attributes for successful OOH advertising: Stopping Power, Readability, Relatability, Memorability.

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Nielsen 2017 OOH Online Activation Study

Nielsen 2017 OOH Online Activation Study

OOH continues to deliver more online activity per ad dollar spent compared to television, radio and print. Additionally, OOH compares favorably to dollars spent on banner ads.

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MRI/Simmons Benefits of OOH Advertising Report

MRI/Simmons Benefits of OOH Advertising Report

With it’s massive reach, OOH amplifies the impact of all other media investments by reaching the broadest possible audience. OOH is especially efficient at reaching consumers using mobile phones and digital video services.

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Nielsen Digital Billboards Study

Nielsen Digital Billboards Study

This Nielsen study demonstrates the power of digital billboards in engaging and informing consumers - and how they stand out more than online ads.

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Nielsen 2017 Poster Advertising Study

Nielsen 2017 Poster Advertising Study

Nielsen Scarborough offers a research study to better understand the role POSTER BILLBOARDS play in the out of home media landscape.

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Nielsen 2017 OOH Compilation Report

Nielsen 2017 OOH Compilation Report

Topline summary of four recent Nielsen studies on the value of OOH advertising and the many ways it engages consumers. 

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Nielsen Airport Consumer Study

Nielsen Airport Consumer Study

Clear Channel Airport’s 2017 Nielsen Airport Insights Study confirms airport advertising drives sales for national and local brands, significantly increasing web and foot traffic and spurring consumers to take action

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Nielsen: Digital Place-Based Video Study 2013

Nielsen: Digital Place-Based Video Study 2013

The goal of this research is to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers across the United States. The persons estimates are projected against U.S. residents aged 18 or older and the demographic profiles focus on those who recall seeing a digital video display in specific environments in the past 30 days.

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USA Touchpoints - OOH and Today's Mobile Consumer

USA Touchpoints - OOH and Today's Mobile Consumer

This study examines the ability of OOH to deliver messages relevant to the consumers’ environment and to drive mobile engagement.

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Arbitron Project Rushmore 2013 Report

Arbitron Project Rushmore 2013 Report

This study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.

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Consumer Time Spent With Media

Consumer Time Spent With Media

An analysis of the shifting behavior of consumer time spent with media, including the decrease in most traditional media forms, except OOH, and the rise in internet and mobile.

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