Istrouma at Sugar Farms is a distinctive hospitality destination in Baton Rouge, blending a restaurant, brewery, and working farm to offer a unique, family-friendly experience. Known for its fresh, locally sourced ingredients and scenic outdoor spaces, Istrouma provides an immersive farm-to-table experience that attracts both locals and visitors looking for great food, craft beer, and a relaxed atmosphere. However, operational challenges led to a temporary closure during the summer months. The closure provided an opportunity to reassess internal systems and refine processes to create a better guest experience.
Published: May 7, 2025
Gerald R. Ford International Airport (GRR) was aiming to increase passenger numbers in 2024, with a goal of meeting or exceeding their record-breaking 2023 year. The campaign was designed to launch an initiative that would not only bring greater awareness to the nonstop route offerings to a broad audience, but to do so in a unique and unexpected way that could engage their community on a deeper level and create a positive buzz surrounding the Airport.
Published: May 7, 2025
Anythink Libraries is a new approach to libraries with a style designed to draw younger families. Public libraries have been declining since the 1970s, and Anythink Libraries’ innovative approach offers gardening, live music, painting classes and a wide array of activities. These are not your grandma’s quiet, no talking, county library but a fun, newer version.
Published: May 7, 2025
In August 2023, Urgent Care Down East (UCDE) launched a new clinic in Greenville, NC, a market already served by a prominent hospital and a dozen competitive urgent care facilities. Despite a delayed opening and the onset of flu season, UCDE remained committed to raising local resident awareness about the opening of their new clinic located in the heart of Greenville.
Published: September 18, 2024
The American Hip Institute is the nation’s leader in advanced treatment of the hip, and a destination clinic that provides the best outcomes and patient experience in the world.
Published: September 18, 2024
The St. Louis Scottish Games is an annual non-profit event held in the STL Metro area. The event actively competes with other Scottish games and outdoor events in the region so this client was looking to drive event attendance for their 2023 event.
Published: September 18, 2024
The Orlando Science Center is extremely popular, and it’s held in high esteem by the community it serves. But like most nonprofits, the Center has the never-ending challenge of having to raise funds and generate income to support its very important and exciting exhibitions and programs. With 65.1MM households living with at least one “fur-ever” friend, dogs are the most popular pet in the U.S. So, when the Orlando Science Center mounted a new exhibit called “Dogs! A Science Tail,” the Center knew it had to spread the word and get the community excited to come, learn, and participate in a hands-on, interactive exhibit all about dogs and how they became a constant companion to humans.
Published: September 18, 2024
The Herbalist retail cannabis store faced challenges in distinguishing itself from other competitors in the vicinity. Their messaging needed to better connect with the local target audience, and improve store foot traffic.
Published: September 18, 2024