Conferences Archives

From Gopuff and Diageo to goodr and Zelle, we’ve assembled an impressive roster of heavy hitters for the 2023 OAAA/Geopath OOH Media Conference.

Ad industry luminaries, brand leaders and OOH experts include:

Andy Sriubas, Chief Commercial Officer at OUTFRONT Media
Brittany Deems, Brand Marketing Director at Coterie
Catherine Schenquerman, Sr Director Integrated Brand Marketing at Gopuff
David Sable, Co-Founder & Partner at DoAble
Jeff Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism at USC Annenberg School of Media
Jeff Marshall, Chief Diversity Officer, Head of Diversity, Equity & Belonging at UM Worldwide
Josh Fajardo, Sr. Director, Brand Marketing at Zelle
Natrian Maxwell, GM, Emerging Channels at The TradeDesk
Sophie Kelly, SVP of Whiskies at Diageo North America
Stephen Lease, CEO at goodr
Tom Goddard, President at World Out of Home Organisation & Chairman at the Out of Home Capital
Wayne Partello, Co-Founder & CEO at Cuento

The industry’s best and brightest will examine the theme “OOH’s BreakThrough” through three lenses:

The Consumer Lens: How OOH’s big, beautiful canvases breakthrough into consumer’s consciousness, changing hearts and minds
The Marketer Lens: How OOH can break through the noise, break through the barrier between digital and physical worlds
The Industry Lens: How we breakthrough the obstacles or misconceptions holding the industry back

You won’t want to miss this OOH all-star event, taking place in Nashville, March 27-29. Register today to take advantage of early bird pricing!

See You in Music City!

Register now for the OAAA/Geopath OOH Media Conference on March 27-29, 2023, in Nashville, TN!
The industry’s premier conference will bring together a stellar line-up of brand and agency executives
and industry thought leaders, who will all explore OOH’s BreakThrough: how the industry breaks
through the noise, breaks down the physical-digital divide and breaks up obstacles or misconceptions.

In May 2021, OAAA and Geopath partnered with the Association of National Advertisers (ANA) to create the first-ever OOH Week, a dedicated week designed to celebrate the vast power and potential of OOH, projected to be the fastest growing medium in 2021.

OAAA/Geopath’s “Future Proof” Media Conference was the centerpiece of OOH Week, with a blockbuster lineup of virtual fireside chats, riveting presentations and lively debates. The Week kicked off with the annual OBIE Awards honoring the best in OOH creativity, and closed with the ANA Virtual Half-Day OOH Conference presented by OAAA.

OAAA was joined by top industry insiders, senior brand marketers, agency leaders and leading creatives in this exciting journey. Together, they examined the future of OOH, learned about new technologies and explored opportunities to drive the medium forward, even faster.

OOH2019 is the premier event in Out of Home. It brings together all parts of the industry: media, advertising agencies, advertisers and all types of suppliers to the industry. The 2019 OOH Media Conference + Expo took place in Las Vegas, NV. The agenda included general sessions, panel discussions 12 workshops, an expansive expo, a brunch + learn, and an awards program that honors industry leaders and the 77th OBIE Awards. Attendees also enjoyed special features such as a tour of the Neon Museum and the FQ Lounge, which offered services and content to help lead conversations about advancing equality in the workplace.

WORKSHOP TRACKS

There were 12 Workshop tracks featuring both panels and presentations, covering a myriad of topics and perspectives. Please see the conference agenda for the full list of speakers.

THE FQ LOUNGE

The Female Quotient hosted its FQ Lounge, a destination at conferences around the world where women connect, collaborate, and activate change together. The FQ Lounge has become the largest community of corporate women and female entrepreneurs transforming workplace culture. At the OOH Media Conference, attendees visited the FQ Lounge to relax, network, and experience engaging panels about workplace equality in the advertising industry. Access the recap here.

ADDITIONAL CONTENT

View Photos from the 2019 OOH Media Conference & Expo