Conferences Archives

Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook

NEW YORK, N.Y. – DECEMBER 12, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, has opened registration and announced the first round of speakers for its annual OOH Media Conference taking place at the Omni La Costa Resort in Carlsbad, Calif., April 29-May 1, 2024.

Senior executives from across the OOH industry, as well as the larger marketing and media ecosystem, will gather next spring to explore the current era of transformation for the OOH industry and the importance of collaboration to further the industry’s growth. Themed “Our Moment,” the three-day conference will share success stories and playbooks for the future, find common ground on complex issues, develop collective solutions, and coalesce around an industry narrative that not only highlights past achievements but also sets the stage for future growth and innovation.

“It is a pivotal time for the OOH industry. We’ve navigated through challenging times and built a solid foundation for an even healthier, faster growing industry,” said Anna Bager, President & CEO, OAAA. “As the OOH industry stands at the threshold of a new era, this leadership conference calls upon all stakeholders to join and contribute to this pivotal moment – a moment that defines our collective journey and shapes the future of OOH advertising.”

Notable speakers announced to date include:

Artis Stevens, CEO at Big Brothers Big Sisters of America
Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
Nick Virginio, Senior Director, Marketing at nutribullet
Sarah Leidy Kelly, Director, Integrated Media at Olipop
Kaitlyn Wood, Director, Offline Marketing at Prizepicks
Janina Santillian, Director, Brand and Social Marketing at AdoreMe
Jeff Cole, Director at The Center for the Digital Future at USC Annenberg

The OOH Media Conference will ultimately have dozens more speakers representing all aspects of the industry on its stages, including several tracks of curated programming, workshops and networking sessions. This year’s programming will underscore the importance of unity among advertisers, agencies, and media owners – advocating for a collaborative approach to overcome industry challenges and propel a shared vision for the future of OOH.

Register today to take advantage of early bird pricing, which ends Friday, February 23, 2024.

About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.

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Media Contact:

Christine Galetto

DiGennaro Communications

[email protected]

Modified: 4 months

Join us from April 29 to May 1, 2024, at OAAA’s 2024 OOH Media Conference, the industry’s must-attend annual event, as thought leaders, advertisers, agencies, media owners and creators gather for a unique opportunity to gain invaluable knowledge and stay at the forefront of the rapidly evolving world of out of home.

The theme for this year, “Our Moment,” highlights the significance of unity within our industry during this transformative and momentous era for out of home. It serves as a celebration of collective achievements and a dedication to advancing the growth of our medium through collaborative efforts. Don’t miss what will be the most talked-about event of the year!

Modified: 2 months

More than 1,000 people congregated in Nashville for the OAAA/Geopath OOH Media Conference March 27-29, 2023, to tackle tough topics facing the industry, embrace the enduring strength of OOH, and set the stage for a bold future together.

72 speakers took the stage – both big and small, tracks and townhalls – to discuss everything from breaking through the generational divide to challenging the status quo, building a more diverse and equitable industry and supporting high-growth brands. Special thanks to our partners who were instrumental in bringing this industry-leading event to life.

Modified: 12 months

In May 2021, OAAA and Geopath partnered with the Association of National Advertisers (ANA) to create the first-ever OOH Week, a dedicated week designed to celebrate the vast power and potential of OOH, projected to be the fastest growing medium in 2021.

OAAA/Geopath’s “Future Proof” Media Conference was the centerpiece of OOH Week, with a blockbuster lineup of virtual fireside chats, riveting presentations and lively debates. The Week kicked off with the annual OBIE Awards honoring the best in OOH creativity, and closed with the ANA Virtual Half-Day OOH Conference presented by OAAA.

OAAA was joined by top industry insiders, senior brand marketers, agency leaders and leading creatives in this exciting journey. Together, they examined the future of OOH, learned about new technologies and explored opportunities to drive the medium forward, even faster.

Modified: 2 years

OOH2019 is the premier event in Out of Home. It brings together all parts of the industry: media, advertising agencies, advertisers and all types of suppliers to the industry. The 2019 OOH Media Conference + Expo took place in Las Vegas, NV. The agenda included general sessions, panel discussions 12 workshops, an expansive expo, a brunch + learn, and an awards program that honors industry leaders and the 77th OBIE Awards. Attendees also enjoyed special features such as a tour of the Neon Museum and the FQ Lounge, which offered services and content to help lead conversations about advancing equality in the workplace.

WORKSHOP TRACKS

There were 12 Workshop tracks featuring both panels and presentations, covering a myriad of topics and perspectives. Please see the conference agenda for the full list of speakers.

THE FQ LOUNGE

The Female Quotient hosted its FQ Lounge, a destination at conferences around the world where women connect, collaborate, and activate change together. The FQ Lounge has become the largest community of corporate women and female entrepreneurs transforming workplace culture. At the OOH Media Conference, attendees visited the FQ Lounge to relax, network, and experience engaging panels about workplace equality in the advertising industry. Access the recap here.

ADDITIONAL CONTENT

View Photos from the 2019 OOH Media Conference & Expo

Modified: 2 years