Independent Operators Seminar

Hear from industry experts as they discussed topics important for running a successful OOH company in today’s turbulent media business.

The seminar featured several short but content rich sessions focused on growth and prosperity. The Virtual Independent Operators Seminar was free to any billboard operator and is ideal for local and regional leadership teams. Daktronics serves as the presenting sponsor of this event. 

Agenda
Welcome to the New Normal
2:00pm – 2:15pm

Welcome to the New Normal is a greeting from Anna Bager and Kym Frank who will give an overview from each organization showcasing the resources available to independent operators.


 

Silver Linings for Small Business Advertising
2:15pm – 2:40pm

Silver Lining for Small Business Advertising highlights learnings from respected media economist Gordon Borrell who will share recent analysis about the impact of COVID-19 on small business advertising, identify key indicators for emerging out of the pandemic, and discuss what to expect as the media marketplace evolves during the rest of 2020. Access the presentation here


 

Fireside Chat
2:40pm – 2:50pm

Kerry and Chris have a Fireside Chat, with topics focusing on the tools and insights independent operators will need to best drive revenue in the future.


 

Selling Smarter
2:50pm – 3:15pm

Selling Smarter brings together Link Media CEO, Scott LaFoy with OAAA VP of Marketing, Steve Nicklin and Geopath SVP Operations & Marketing, Scott Fiaschetti to discuss the best ways for identifying new sales opportunities post-crisis, navigating brand expectations, and how to take advantage of changing trends after COVID-19. Access the presentation here


 

Integrating Mobile into the OOH Offering
3:15pm – 3:40pm

Integrating Mobile into the OOH Offering helps demystify the integration of mobile media into OOH campaigns by explaining how some OOH companies have successfully added mobile offerings into the sales process. The presenters include Adams Outdoor Chief Growth Officer Jill Cody and Online Channel Manager Matt Hood, along with DDI Media VP Business Development, Patrick McLaughlin. The presenters offer practical advice for how to get started and what to look for when evaluating potential mobile partnerships. Access the presentation here.


 

Virtual Zoom Mixer (Sponsored by Daktronics)
3:40pm – 4:00pm