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Creative In Crisis A Conversation with Mark Tutssel and Anna Bager

Retired Leo Burnett Executive Chairman Mark Tutssel discusses the importance of mass messaging in a pandemic and how brands have successfully communicated with consumers using authentic empathy vs. empty “COVID-19 washing.” In conversation with OAAA President & CEO Anna Bager, added topics include the momentum ahead as roads open again, the new-found freedom and fresh approach to travel, and how OOH can thrive again.

Highlights

  • Queen Elizabeth utilized the OOH format for the first time to address the nation with her thanking essential workers.
  • #sendinglove campaign goes viral. Participants from various countries across the world participated in this conversation.
  • With the phrase "Black Lives Matter" painted across key streets in the U.S. OOH continues to be an advertising medium with and for a purpose.

Speakers