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Out of Home Advertising Up 2% in Q1 2018

June 04, 2018
Out of home (OOH) advertising revenue rose 2.0 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth for the OOH industry.

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Billboard Campaign for Utah Online Real Estate Start Up Homie Earns National Advertising Award

May 09, 2018
The Outdoor Advertising Association of America (OAAA) and Geopath presented the 2018 OOH Local Case Study Award to Lee Houghton, YESCO Outdoor Media, for online real estate startup Homie. With strategic targeting and placement of 15 billboards across three Utah counties, Homie attributes 25 percent of its revenue and 800,000 daily website impressions to OOH.

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INTERSECTION Honored with the Ad Council’s Crystal Bell Award

May 09, 2018
INTERSECTION was recognized with the Ad Council’s Crystal Bell award today at the 2018 GEOPATH/OAAA National Convention + Expo in Austin, Texas. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs.

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Outdoor Advertising Association of America Taps Publicis New York as AOR

May 08, 2018
The Outdoor Advertising Association of America (OAAA), names Publicis New York as agency-of-record (AOR), effective immediately. Publicis New York won in a confidential, multi-agency review. OAAA is the national trade association for the out of home (OOH) advertising industry, and the association represents more than 90 percent of the U.S. OOH industry based on revenues.

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60 OBIE Awards Presented for Exceptional Design, Creativity in Out of Home Advertising

May 08, 2018
The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards tonight at the 76th OBIE Awards Show, held during the 2018 Geopath/OAAA National Convention + Expo in Austin, TX. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

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New Study: Media Plans Optimized with Higher Investments in OOH

May 07, 2018
OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent. OOH is shown to have the greatest impact on awareness, recommendation, and purchase-intent metrics for brands.

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Out of Home Advertising Up 1.2% to $7.7 Billion in 2017

March 23, 2018
Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

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MillerCoors to be Inducted into the OBIE Hall of Fame for Excellence in OOH Advertising

February 12, 2018
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. MillerCoors has been chosen to be inducted into the OBIE Hall of Fame.

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133 OOH Campaigns Are in the Running for a 2018 OBIE Award

February 12, 2018
The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.

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New Study Outlines OOH Opportunities in Smart Cities

January 08, 2018
The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). 

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