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OAAA Launches Initiative Focused on Analytics, Data Use, and Programmatic for OOH

November 04, 2019
The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. 

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OAAA Announces McKinney New York’s Joe Maglio to Serve as Chief Judge for the 2020 OBIE Awards

October 28, 2019
The Out of Home Advertising Association of America (OAAA) has announced the jury for its 2020 OBIE Awards program. Joe Maglio, CEO of McKinney New York, will serve as chief judge on a jury of seven advertising and creative executives, who will determine which out of home (OOH) ad campaigns earn top honors for creativity and design.

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New Study Finds OOH Amplifies All Major Media More than 90 Percent

October 21, 2019
In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America (OAAA), found OOH adds the greatest reach to heavy users of other media, particularly users of digital video services.

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9 New Members Join OAAA to Help Advance OOH

October 14, 2019
Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry.

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New Campaign Demonstrates the Reality of OOH Advertising

September 23, 2019
The Out of Home (OOH) advertising industry, led by the Out of Home Advertising Association of America (OAAA), today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance.

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Out of Home Advertising Up 7.7% in Q2 2019

August 21, 2019
Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007.

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OAAA Names IAB Senior Executive Anna Bager President & CEO

July 22, 2019
The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB) as its new President & CEO.

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Ad Council Honors JCDecaux with the 2019 Catalyst Award

May 22, 2019
JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs.

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Attribution Data Defines the Value of OOH in Series of New Reports

May 21, 2019
A series of new reports from the Out of Home Advertising Association of America (OAAA) use attribution data to help brands understand the effectiveness of out of home (OOH) in a full media strategy. Findings detail OOH’s effect on key performance indicators, such as footfall, purchase intent, and ad recall.

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74 OBIE Awards Presented for Exceptional Design, Creativity in Out of Home Advertising

May 21, 2019

The Out of Home Advertising Association of America (OAAA) presented 74 OBIE Awards at the 77th OBIE Awards Show, held May 21 during the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

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Out of Home Industry Leaders Presented with Top Awards at Annual Conference

May 21, 2019
The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence. Fletcher plans to retire from OAAA at the end of the year after nearly 30 years as the association’s leader.

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Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans

May 21, 2019
Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The study pinpoints why advertisers have embraced advances in OOH and how the industry can continue to enhance industry solutions.

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New Study Finds More Than 90% of US Travelers Notice OOH Advertising

May 20, 2019
A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week.

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OAAA Board of Directors Approves 44 New Members

May 20, 2019
In a unanimous vote by the Out of Home Advertising Association of America (OAAA) Board of Directors, 44 new members were welcomed to join the trade association. The new members were approved during the Board’s biennial meeting May 20 in Las Vegas.

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The ‘Female Quotient’ to Talk Advancing Equality in the Workplace at #OOH2019

April 29, 2019
April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring its FQ Lounge and programming to the 2019 OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas.

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New Scholarship Recognizes Aspiring Female Leaders

April 29, 2019
The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students pursuing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to a woman with a connection to the out of home advertising (OOH) industry who has demonstrated leadership qualities and skills.

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Threatened Species Displayed Across the US for Earth Day

April 10, 2019

Compelling images of threatened species – from eagles to bees – will appear nationwide on donated out of home (OOH) ad space to support Earth Day.

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OAAA Welcomes 17 New Members in Q1 2019

April 08, 2019

The Out of Home Advertising Association of America (OAAA), the national trade association for the US out of home advertising (OOH) industry, welcomed 17 new members in the first quarter of 2019.  

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Five Industry Trade Groups Collaborate to Create Comprehensive DOOH Best Practices

March 26, 2019

A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. 

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