Lee Rafkin

Monday, May 20 -10:20 A.M. 

Tuesday, May 21 - 11:55 A.M.         


Lee Rafkin has over twenty years of experience as a global marketing strategist, brand consultant, chief marketing officer, and brand manager. He specializes in developing breakthrough positioning, branding, identity, and marketing strategies that help clients develop distinctive value propositions that win in the marketplace.

As Managing Director of Consumer Dynamics, a brand strategy and innovation consulting firm based in New York City, Lee leads a wide range of global client relationships, including Estée Lauder, Johnson & Johnson, Novartis, and the Outdoor Advertising Association of America.

Lee also founded and led his own independent brand consulting firm for over six years. During this time, Lee led AOL International’s global brand council; repositioned and launched a range of cable television networks in Latin America for Discovery Communications; launched the Reuters Media brand in the US, UK, Japan and India; branded the NASCAR programming block for Fox’s SPEED Channel; branded and launched eight shopping center projects for the Mills Corporation; created digital brand strategies for the Chicago Tribune and the Boston Globe; and developed brand extension and licensing strategies for Discovery, Mercedes Benz and the Grand Ole Opry. 

Prior to brand consulting, Lee was a CMO for a range of start-up Internet companies, the Director of Marketing for consumer products licensing at Nickelodeon, and a classically trained packaged goods brand manager at Nabisco and Pillsbury.

Rafkin is a featured speaker at the 2013 OAAA/TAB National Convention & Trade Show. He will lead a panel of senior agency executives, Serena Duff, Montrew Newman and Sean Reardon, in discussing how advertisers are reconsidering the role of OOH in more strategic media plans.