Monday, May 20 - 9:50 A.M.
Sean’s professional history blends both media and account planning backgrounds, providing a truly unique skill set that ranges across areas of brand strategy, analytical modeling, creative campaign development and hybrid on/offline media planning.
In 1999, he moved to San Francisco, where for the better part of the next decade, Sean drove media and creative strategy on the highest profile accounts at some of the world’s most progressive full-service agencies including Palm at AKQA; Yahoo! at Euro RSCG’s Black Rocket; Hewlett-Packard at Omnicom’s Goodby Silverstein & Partners; and Sprint at Publicis Groupe’s Hal Riney & Partners.
In 2010, Sean moved to New York to run Zenith’s Liquid team - a dedicated group of senior level strategic planners whose function is to develop thought leadership tactics that translate into communication planning insights. As Zenith’s President of Strategy, he oversees a department of 200+ employees across New York, Los Angeles, Chicago, Houston, Seattle and San Francisco.
While he considers himself a “big thinker,” Sean is a firm believer that progressive strategies are only as good as the ability to execute upon them. He takes tremendous pride in architecting advanced strategies and translating strategies into actionable game plans that drive clients’ bottom line
Sean will join Serena Duff, Montrew Newman and Lee Rafkin a panel, discussing how advertisers are reconsidering the role of OOH in more strategic media plans.