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OAAA Outlook Newsletter

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Archived Articles Count: 160


GroupM Urgers Advertisers to Use More OOH

November 1, 2019

OOH “offers significant opportunities for marketers, “according to Brian Wieser, global president, business intelligence at media investment group GroupM. 

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6 Finalists Up for 2019 OOH Media Plan Awards

October 28, 2019

The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. OAAA is delighted to announce this year’s seven finalists.

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Study: OOH Amplifies All Other Major Media by +90%

October 21, 2019

In a typical week, OOH can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by OAAA, found OOH adds the greatest reach to heavy users of other media, particularly users of digital video services. 

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Geopath Launches New OOH Currency

October 7, 2019

Geopath last week announced that its Insights platform has been approved and launched as the industry currency for OOH measurement.

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OAAA’s Klein Spotlights OOH at Awards Ceremony

September 30, 2019

OAAA’s Ken Klein, executive vice president government affairs, received a top award from his alma mater Ohio University on September 19. His acceptance speech at the National Press Club featured large-screen examples of OOH formats, which he showed to demonstrate the importance of effective promotion.

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