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March 07, 2019 - McDonald's is Seeing Success with Waze in Boosting Ad Results: Marketer's Brief
The fast-feeder is delivering map ads near its billboards

January 15, 2019 - 4 Use-Cases To Leverage OOH Data
The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will.

January 10, 2019 - For Sale: Transit Naming Rights
If you can generate big money for transit via naming rights, the Washington, DC transit system wants to hear from you.

January 08, 2019 - AD Age's 2019 Industry Predictions
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more.

December 21, 2018 - People love Instagramming billboards–and it’s great for advertisers
It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram.

December 19, 2018 - Tech Giants Turn to Madison Avenue to Burnish Image
Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards.

December 17, 2018 - Billboard goes up in E Feliciana Parish for child missing nearly 17 years
A billboard has gone up in East Feliciana Parish on Plank Road at Highway 412. The search for Wesley Dale Morgan, who has been missing for nearly 17 years, continues.

December 06, 2018 - OAAA Announces Waze as a Tech Member
OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry.

December 06, 2018 - Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup
The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018.

November 12, 2018 - Nationwide Billboard Campaign Honors Veterans
In honor of Veterans Day, the Outdoor Advertising Association of America and Midwest Advertising and Design Agency have created a campaign that's honoring veterans in a big way.

November 06, 2018 - How get-out-the-vote took over billboards in 2018
The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election.

October 04, 2018 - Outagamie Co. Sheriff's Office using billboards to advertise those with warrants
Those with outstanding warrants could be seeing their faces on billboards across the Outagamie County area.

September 25, 2018 - New Illinois Billboard Campaign Targets Adult Learners
The Illinois Community College Board is launching a new billboard campaign titled, "Do It For You, Do It For Them," to encourage more state residents to enroll in adult education programs.

September 25, 2018 - Oakland Museum and artists bring civic engagement to billboards
The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch.

September 13, 2018 - Billboards Emerge As Effective Emergency Messaging
Fast-changing, targeted content conflates news, weather, and social media.

August 29, 2018 - Anonymous tip from billboards help police find teen missing for more than a year
Jacob was 14 years old when his father was shot and killed in front of him. He disappeared days later, and hadn't been heard from since.

August 29, 2018 - Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition
Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline.

July 27, 2018 - Right of Way Update
House Transportation Chairman Bill Shuster (R-PA) dropped President Trump’s proposal to “commercialize” the highway right of way by selling concession rights for gas stations and restaurants.

June 12, 2018 - Heights artist’s work featured on Billboard
The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city.

March 22, 2018 - Out of Home Advertising Up 1.2% to $7.7 Billion in 2017
Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

February 26, 2018 - Why The Billboard Industry is Getting Behind This Oscar Contender
Martin McDonagh's "Three Billboards Outside Ebbing, Missouri" is up for seven Oscars, after sweeping the Golden Globes, Screen Actors Guild awards and the Baftas, the British version of the Oscars.

February 20, 2018 - How Three Billboards demonstrates the power of ‘fame media’
The use of a personal message in a public space proves to be a powerful way to deliver messages while also transforming the opinions of society at large.

October 30, 2017 - OOH Research Shows Big ROI, Marketers Increase Spending
Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

October 24, 2017 - Out of Home’s Scenic Lawsuit Lawyer
Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again.

October 24, 2017 - Netflix’s Latest Stranger Things Treat: Hawkins Power and Light Ads With a Working Phone Number
Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

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