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March 07, 2019 - McDonald's is Seeing Success with Waze in Boosting Ad Results: Marketer's Brief
The fast-feeder is delivering map ads near its billboards

January 15, 2019 - 4 Use-Cases To Leverage OOH Data
The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will.

January 08, 2019 - AD Age's 2019 Industry Predictions
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more.

December 21, 2018 - People love Instagramming billboards–and it’s great for advertisers
It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram.

December 19, 2018 - Tech Giants Turn to Madison Avenue to Burnish Image
Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards.

December 06, 2018 - OAAA Announces Waze as a Tech Member
OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry.

December 06, 2018 - Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup
The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018.

November 06, 2018 - How get-out-the-vote took over billboards in 2018
The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election.

September 25, 2018 - Oakland Museum and artists bring civic engagement to billboards
The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch.

August 29, 2018 - Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition
Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline.

February 26, 2018 - Why The Billboard Industry is Getting Behind This Oscar Contender
Martin McDonagh's "Three Billboards Outside Ebbing, Missouri" is up for seven Oscars, after sweeping the Golden Globes, Screen Actors Guild awards and the Baftas, the British version of the Oscars.

February 20, 2018 - How Three Billboards demonstrates the power of ‘fame media’
The use of a personal message in a public space proves to be a powerful way to deliver messages while also transforming the opinions of society at large.

October 30, 2017 - OOH Research Shows Big ROI, Marketers Increase Spending
Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

October 24, 2017 - Netflix’s Latest Stranger Things Treat: Hawkins Power and Light Ads With a Working Phone Number
Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

October 20, 2017 - Kean University has Keen Interest in How to Pronounce Name
Kean University has launched a $313,000 advertising campaign to set the record straight on the pronunciation of its name.

October 16, 2017 - Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC
'Let's be real' campaign started with real user data

October 13, 2017 - Gerry Graf on Taking Over a City With OOH
Gerry Graf, Founder and Chief Creative Officer, Barton F. Graf 9000, quoted in OPEN3, a book published by the Outdoor Media Association of Australia, Out of Home Marketing Association of Canada, Outdoor Advertising Association of America, Outsmart UK and the Federation European Publicite Exterieur.

October 12, 2017 - Giant Billboard Bell Over I-44 Will Ring When a Child Gets Last Chemo Treatment
The 12-foot-tall metal bell was installed Wednesday on the billboard near Big Bend Boulevard.

October 10, 2017 - Guinness Using Behavioural Data To Reach Draught Enthusiasts
Guinness has this week launched a highly targeted, out-of-home campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand.

October 10, 2017 - The giant Piccadilly billboard is going to track cars to target ads
After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before.

October 10, 2017 - Art Commission gives preliminary OK to 100 digital ad 'Links' connecting public to free WiFi
The Philadelphia Art Commission granted conceptual approval to a plan to bring advertising kiosks, called Links, to commercial corridors in the City of Philadelphia.

August 02, 2017 - The Case For Out of Home Creativity
Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk.

July 21, 2017 - Chan Lieu on Self Driving Cars and OOH
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar.

July 20, 2017 - OAAA’s Ken Klein on Data and OOH
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media.

July 19, 2017 - Call for Case Studies: An Ever-Growing Sales Tool
For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH.

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