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Steffan at Cannes

Date: June 02, 2010

Steffan Postaer, emcee of the 2010 OBIE Awards, will be blogging about the out of home category from the Cannes International Advertising Festival, June 20-26th.


In one form or another, Steffan has been writing all of his life. But then, advertising runs in his family.

Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago his clients include Barilla, Kraft, Valspar Paint, Beam Spirits and more. Steffan is responsible for their overall creative leadership and quality of the creative product.

Prior to joining Euro RSCG, Steffan was Executive Vice President and Chief Creative Officer of LBWorks (a Leo Burnett company), overseeing creative for their full client roster including Altoids, Handspring, Lexmark and Maytag. Prior to this position, he served as Executive Vice President and Executive Creative Director at Leo Burnett USA, and was a member of Leo Burnett USA’s Creative Management Board.

He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show at the Addys, and a gold and silver Lion from Cannes.

A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.

Other moments in his career include co-authoring the famous “Not your father’s Oldsmobile” campaign for General Motors and penning a commercial for Heinz featuring a teen-aged Matt LaBlanc.

At the University of Wisconsin, where he majored in film and creative writing, he wrote for the university’s conservative and liberal newspapers. Anything for a byline!

Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose. His first novel, The Last Generation, was published by the Inkwater Press. The story was later optioned by Touchstone Television for a TV series. Steffan’s new novel, The Happy Soul Industry has just been released.

Follow Steffan's blog as he writes about the out of home category from the Cannes International Advertising Festival, June 20-26th.


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