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Ludwig Heads 2007 OBIE Jury Panel

Date: February 05, 2007

Washington, DC, February 5, 2007 – The Outdoor Advertising Association of America is pleased to announce the seven-member jury panel for the 2007 OBIE Awards competition.


Ludwig Heads 2007 OBIE Jury Panel

Washington, DC, February 5, 2007 – The Outdoor Advertising Association of America is pleased to announce the seven-member jury panel for the 2007 OBIE Awards competition. The OBIE Awards are the oldest, and one of the most prestigious honors for creative excellence for out of home advertising. The 65th OBIE Awards will be presented on the closing night of the 2007 OAAA National Convention on Tuesday, May 8, 2007, at the Manchester Grand Hyatt Hotel in San Diego, CA.

This year’s judging will take place in Miami on Friday, February 23, 2007, where the judges will review more than 1,400 images. The 2007 OBIE Awards jury will be led by Chief Judge William Ludwig, vice chairman and chief creative officer of one of the world’s largest advertising firms, Campbell-Ewald.

The OBIE Judges

William J. Ludwig – Chief Judge

 “The best communications transcend product features or benefits. The most powerful creative demonstrates how the brand enhances the quality of life for the consumer.”
~The Quality of Life Insight

William Ludwig developed the “Quality of Life Insight” which drives the strategic planning process and creative philosophy of Campbell-Ewald. Best known for award-winning work on Chevrolet, he has additionally created advertising for the American Cancer Society, the American Heart Association, Bissell, Borders, Coke, Conoco Phillips, Continental Airlines, DIRECTV, Farmers Insurance, Gerber Products, Ghirardelli, Kaiser Permanente, Lionel, Michelin, National City Bank, OnStar, Pier 1, TiVo, the United Nations, the Navy, the Postal Service, and Whirlpool.

He has won hundreds of awards including a Cannes Lion, Clios, Art Director’s Awards, Effies, an MPA Kelly Award, and a listing on Advertising Age’s Top 100, among others. He was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He is a member of the Wall Street Journal’s Creative Leaders and serves on the Ad Council. In 1999, he served as the US judge at the Cannes Lions International Advertising Festival.

Karl Eller
The Eller Company
Karl Eller has been in the forefront of the outdoor advertising industry for more than 50 years. He started his career at Foster & Kleiser Outdoor Advertising Company in Arizona. He quickly ventured into his own practice and served as president for Combined Communication Corporation (CCC) which eventually merged with Gannett where he was named chief executive officer. He spent three years as the president of Columbia Pictures Communications, moved to head up a commercial business enterprise, and later started up his own outdoor business calling it Eller Media. When Clear Channel Communications merged with Eller Media, he served as chairman and CEO of the outdoor division until he retired. Since his retirement he has received the Outdoor Advertising Association of America Lifetime Achievement Award, the American Advertising Silver Medal Award, and was inducted into the American Advertising Federation’s Advertising Hall of Fame.

Richard Gagnon
Richard Gagnon heads the global media offering of DRAFTFCB. He believes that today’s media landscape allows consumers to be more interactive with media. This mindset has helped guide his teams to 11 Mediaweek Plan of the Year Awards. In 2006, DRAFTFCB earned “Plan of the Year” for an anti-drug initiative. Prior to this position, he was Media Director of FCBi, a unit dedicated to engaging consumers through direct and digital communications. 

Margaret Keene
Always a bigger fan of commercials than actual programming, Margaret Keene went into advertising with passion. Her vision and talent have helped create some of the most successful brands in the history of the agency: Levi’s, Apple, Taco Bell, EarthLink and Pedigree, to name a few. Her efforts have garnered virtually every award in the industry including Cannes Lions, Communication Arts, D&AD, Clios, Kelly Awards, The One Show, OBIEs (two Best of Shows), New York Art Director’s Club (Best of Show), and Effie Awards (two Grand Effies).

Jim Lesser
BBDO West (San Francisco and Los Angeles)
Jim Lesser started his career in advertising answering phones for Scali, McCabe, Sloves in New York. He ended up on the west coast at BBDO West where he rose to executive creative director. Under Jim’s leadership, BBDO West now operates two full-service offices in San Francisco and Los Angeles. Jim splits his time between the two cities and the agency continues to win new business and create award-winning campaigns for clients such as the California Lottery, Air New Zealand, Gallo Wines, Mitsubishi Motors, and the San Francisco Zoo.
Jose Reyes
An artist in his private life, Jose Reyes works as the creative director over English and Spanish projects. He has received numerous ADDY awards including Best of Show TV, Best of Show Interactive, gold for the Florida Lottery and Ford Motor Company, and silver for national print work. He also earned gold, silver, and bronze AHAA creative awards and was a finalist at FIAP and New York Festivals.

Joe Sciarrotta
Ogilvy & Mather Chicago

Joe Sciarrotta's work for Bud Light made Advertising Age's "Top 50 Commercials of All Time" and added "Yes I am" to the American lexicon.  In 2006, he won the American Marketing Association's Grand Effie for Dove's "Campaign for Real Beauty." He has twice been named to Adweek's Creative All-Star lists and was included in the 1994 Crain's "40 under 40" list.

Joe was a founding partner of the Leap Partnership, a successful creative boutique.  He now sits on the Ogilvy Worldwide Creative Council, serves on the Board of Directors of VCU AdCenter, and is an active member of the Directors' Guild of America.

OAAA is the largest trade association representing the outdoor advertising industry.
It is dedicated to leading and uniting a responsible outdoor advertising industry that is
committed to serving the needs of consumers, advertisers and the public. The nearly 1,000 OAAA member companies generate more than $6.3 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable
organizations in excess of $400 million each year.

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