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June 21, 2017 - Twitter Crowned King of Outdoor Advertising at Cannes Lions
Its campaign, created in-house, included a series of billboards featuring no copy, just hashtags and Twitter logos alongside images from news and pop culture. One board showed Hillary Clinton and Donald Trump's eyes staring out over New York City.

March 01, 2017 - JCDecaux And Frucor Launches Mardi Gras Out-Of-Home Photobooth
V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous.

December 27, 2016 - Out-Of-Home Is Far From Out Of Sight
It may have been the season of goodwill to all men, but that hasn’t stopped the media from getting a good all-around kicking from marketers, and not without good reason.

December 27, 2016 - Top 80 Billboard Trends of 2016
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

December 14, 2016 - Clear Channel to Sell Digital Billboard Ads ‘Programatically’
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort.

December 02, 2016 - JCDecaux And The Cancer Institute NSW Deliver Media-First Sun ‘Smart’ Digital Campaign - B&T
Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.

December 01, 2016 - Clear Channel Outdoor: OOH is a Core Media Buy in the Digital Age
From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment.

September 20, 2016 - The Renaissance Of Out-Of-Home Advertising
Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report.

August 11, 2016 - Freitas on the ANA study, driverless cars and creative trends
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. 

July 12, 2016 - Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move
"Now, as the millennial migration moves further and further out of Manhattan and into the other boroughs, [the subway] is the best way to reach that population."

July 07, 2016 - How Your Brand Can Slay Like Bey
Like Beyoncé, a great brand stands for something. It’s an ethos that mobilizes its audience to join, engage and sing or belt in this case, its mantra from the rooftops.

June 24, 2016 - Billboard Advertisements Change Based On Speed Of Passing Cars
As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment.

June 21, 2016 - Why Offline Media Is Programmatic's Next Great Opportunity
Programmatic forever altered the industry, bringing automation and scale never before realized. Now, though, that same programmatic storm is rumbling towards a new opportunity, its next wave: offline media.

June 20, 2016 - Ad Campaign Hyper-Targets Apartment Rentals to Digital Posters in NYC Neighborhoods
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities.

June 17, 2016 - Chicken With a Beef: the Untold Story of Chick-fil-A's Cow Campaign
In that moment, Salyers made a promise to Richards that the agency said still rings true today: "We will never be your biggest client, but we will do everything we can do to be your best client."

June 15, 2016 - Why Radio’s Reach, Out of Home Drive Purchase Behavior
Audio, combined with out of home media, offer the strongest opportunity to impact consumer purchasing behavior. That’s according to the results of a study from Mediavest, Spark and iHeartMedia.

June 14, 2016 - Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016
Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace and unity with out-of-home ads that bring nations together, quite literally. 

June 14, 2016 - Reebok Creates A Popup Gym Bus Stop Shelter To Get People Moving
If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.

June 10, 2016 - Dos Toros Takes On Chipotle In New Campaign
New York-based taqueria Dos Toros is riffing on Chipotle's food safety issues with its first-ever ad campaign.

June 10, 2016 - Beacons On Buses Trigger Mobile Advertising To Pedestrians
Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea.

June 06, 2016 - FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds that invest in it.

June 06, 2016 - Winners of the global Out of Home association’s 2016 Awards (FEPE)
FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd).

June 06, 2016 - Billboards to remind drivers to move over for emergency responders
Billboards along Interstates 64, 264, 664 and U.S. 58 will remind drivers of the “Move Over” law that requires drivers to change lanes to give police, firefighters and others more room to work at crash and other emergency scenes, according to a Virginia State Police news release.

June 03, 2016 - Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses
If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform.

June 03, 2016 - Ken Sahlin on Automated Outdoor Buying
Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying.


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