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April 24, 2019 - Local Pastor Goes Viral with Promotion Billboards

A local pastor is getting a lot of attention for the billboards she has posted across the city.

Pastor Kia Moore’s plan was to promote “The Church at the Well,” which is located inside White Station High School.

She marketed her church with the billboards, which were only supposed to stay up through Easter Sunday.

However, they are so popular that Pastor Moore says they will remain up through Wednesday

"Well, we've been running billboards for six months... the ones that say, 'We make wells,' some that say, 'God heard your prayer.' But last Sunday, I was just in prayer and God was like, 'do it.' I've been wanting to do these billboards and there were some people who were discouraging us from doing it and I just got the guts to do it," said Moore.

Pastor Moore started the church in October and says she is the first African-American milennial woman to plant a church in the Bluff City.

April 17, 2019 - Shopify’s First Brand Ads Want You to Go From Making Things to Building a Business

April 05, 2019 - Ad Spending Hits a New High as Search Ads, Out-of-Home and Amazon Rise
Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup and the midterm elections—as well as demand for keyword-search and out-of-home ads.

March 26, 2019 - Digital OOH Trade Groups Consolidate 'Best Practices'
A day after the Media Rating Council released proposed standards for measuring video ads across platforms, a consortium of five trade organizations this morning released a compilation of “best practices” for running ads in digital out-of-home media.

March 07, 2019 - McDonald's is Seeing Success with Waze in Boosting Ad Results: Marketer's Brief
The fast-feeder is delivering map ads near its billboards

January 15, 2019 - 4 Use-Cases To Leverage OOH Data
The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will.

January 08, 2019 - AD Age's 2019 Industry Predictions
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more.

December 21, 2018 - People love Instagramming billboards–and it’s great for advertisers
It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram.

December 19, 2018 - Tech Giants Turn to Madison Avenue to Burnish Image
Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards.

December 06, 2018 - OAAA Announces Waze as a Tech Member
OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry.

December 06, 2018 - Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup
The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018.

November 06, 2018 - How get-out-the-vote took over billboards in 2018
The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election.

September 25, 2018 - Oakland Museum and artists bring civic engagement to billboards
The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch.

August 29, 2018 - Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition
Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline.

December 07, 2012 - OAAA Sales Tip - December 7
Anti-smoking ads effective and there are more on their way.

December 06, 2012 - MediaDailyNews: Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out of home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure.

December 06, 2012 - MarketingDaily: Gap Pushes Out of Home Ads
With consumer attention dwindling in top markets, Gap has used new and innovative forms of out of home media this year to get noticed.

December 06, 2012 - Wide-Format Imaging: Chrysalis Takes Home 2012 OOH Media Plan Of The Year For Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award by the Outdoor Advertising Association of America (OAAA). The 2012 Out of Home Media Plan Awards were presented at The AD Club of New York’s 5th Annual Out of Home Day in New York.

December 05, 2012 - Chrysalis Takes Home 2012 OOH Media Plan of the Year for Hennessy Campaign
Chrysalis was honored with the 2012 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

November 30, 2012 - The New York Times: Sunday Book Review: Billboards
On Sunset Boulevard, no traffic flow is gradual enough for the sensory occasion.

November 28, 2012 - Wyoming Business Report (WY): Digital billboards bump revenue
In Gillette, one company is joining the digital age in billboard advertising by converting billboards in three high-traffic locations to digital.

November 26, 2012 - 5th Annual OOH Day
The Advertising Club of New York's 5th annual Out of Home Day will be held at the New York Athletic Club on Wednesday, December 5. Register now!

November 09, 2012 - OAAA Sales Tip - November 9
As the weather chills and the holidays approach, drug stores are gearing up for a busy season.

November 01, 2012 - Campaigns & Elections: Digital billboards thrive on campaign trail
As the final weekend of campaign 2012 approaches, voters in battleground states can’t escape the last-minute messaging from both campaigns.

October 17, 2012 - OOH Positioning: Talking to the Customer
Miss the OOH Positioning: Talking to the Customer webinar? Watch a recording at oaaa.org...


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