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  1. Kraft_Back_to_Nature_Case_Study
    close to the point of purchase. RESULTS Over the course of the campaign, brand ambassadors distributed 13,000 coupons and samples of Choc Chunk Cookies each week- end. The traditional media in the campaign generated over 56 million EYES ON Impressions against the target audience (women 25-49). Kraft_Back_to_Nature_Case_Study
  2. Kraft_Lunchables_Case_Study
    course of the campaign, the interactive storefront executions alone were utilized by consumers to capture close to 90,000 photos and submit approximately 8,000 emails. The traditional media in the campaign generated approximately 46 million EYES ON Impressions against the target audience (women 25-49). Kraft_Lunchables_Case_Study
  3. Kraft_Back_to_Nature_Case_Study
    close to the point of purchase. RESULTS Over the course of the campaign, brand ambassadors distributed 13,000 coupons and samples of Choc Chunk Cookies each week- end. The traditional media in the campaign generated over 56 million EYES ON Impressions against the target audience (women 25-49). Kraft_Back_to_Nature_Case_Study
  4. Kraft_Lunchables_Case_Study
    course of the campaign, the interactive storefront executions alone were utilized by consumers to capture close to 90,000 photos and submit approximately 8,000 emails. The traditional media in the campaign generated approximately 46 million EYES ON Impressions against the target audience (women 25-49). Kraft_Lunchables_Case_Study
  5. Kraft_Back_to_Nature_Case_Study
    close to the point of purchase. RESULTS Over the course of the campaign, brand ambassadors distributed 13,000 coupons and samples of Choc Chunk Cookies each week- end. The traditional media in the campaign generated over 56 million EYES ON Impressions against the target audience (women 25-49). Kraft_Back_to_Nature_Case_Study
  6. Kraft_Lunchables_Case_Study
    course of the campaign, the interactive storefront executions alone were utilized by consumers to capture close to 90,000 photos and submit approximately 8,000 emails. The traditional media in the campaign generated approximately 46 million EYES ON Impressions against the target audience (women 25-49). Kraft_Lunchables_Case_Study
  7. 2003121121915668014966-1
    For Eyes DeVito Verdi for Primedia TelecomClick.com Dieste Harmel & Partners for HBO Latino Doe Anderson for Allied Domecq Spirits & Wine (Maker’s Mark) Doner for ADT Security Systems TYCO/ADT/LPGA Golf Tournament FAME, A Retail Brand Agency, for Target The Foundation for a Better Life for "Pass it On" Gabriel deGrood Bendt ...
  8. Maybelline_New_York_Case_Study
    the eyes and lips, with vibrant and brilliant colors. These images highlighted the faces of famous supermodels, framing Maybelline as a beauty icon of equal caliber, while showing off the bold makeup products and fashion week sponsorship. Out of home was used as a a key strategic vehicle for Maybelline because it is a primary ...
  9. Take_Me_Fishing
    of eyes plus override. The digital presence added another three million in circula- tion over the seven day countdown. In total, for every $1 spent, the “Take Me Fishing” campaign reached 469 people. Additionally, the campaign garnered media attention from the Star Tribune and WCCO Radio, adding even more impressions to the ...
  10. 2003121121915668014966-1
    For Eyes DeVito Verdi for Primedia TelecomClick.com Dieste Harmel & Partners for HBO Latino Doe Anderson for Allied Domecq Spirits & Wine (Maker’s Mark) Doner for ADT Security Systems TYCO/ADT/LPGA Golf Tournament FAME, A Retail Brand Agency, for Target The Foundation for a Better Life for "Pass it On" Gabriel deGrood Bendt ...
  11. Maybelline_New_York_Case_Study
    the eyes and lips, with vibrant and brilliant colors. These images highlighted the faces of famous supermodels, framing Maybelline as a beauty icon of equal caliber, while showing off the bold makeup products and fashion week sponsorship. Out of home was used as a a key strategic vehicle for Maybelline because it is a primary ...
  12. Take_Me_Fishing
    of eyes plus override. The digital presence added another three million in circula- tion over the seven day countdown. In total, for every $1 spent, the “Take Me Fishing” campaign reached 469 people. Additionally, the campaign garnered media attention from the Star Tribune and WCCO Radio, adding even more impressions to the ...
  13. Maybelline_New_York_Case_Study
    the eyes and lips, with vibrant and brilliant colors. These images highlighted the faces of famous supermodels, framing Maybelline as a beauty icon of equal caliber, while showing off the bold makeup products and fashion week sponsorship. Out of home was used as a a key strategic vehicle for Maybelline because it is a primary ...
  14. Take_Me_Fishing
    of eyes plus override. The digital presence added another three million in circula- tion over the seven day countdown. In total, for every $1 spent, the “Take Me Fishing” campaign reached 469 people. Additionally, the campaign garnered media attention from the Star Tribune and WCCO Radio, adding even more impressions to the ...
  15. 2003121121915668014966-1
    For Eyes DeVito Verdi for Primedia TelecomClick.com Dieste Harmel & Partners for HBO Latino Doe Anderson for Allied Domecq Spirits & Wine (Maker’s Mark) Doner for ADT Security Systems TYCO/ADT/LPGA Golf Tournament FAME, A Retail Brand Agency, for Target The Foundation for a Better Life for "Pass it On" Gabriel deGrood Bendt ...
  16. Analyzing the New FHWA Traffic Safety Report 
    eyes on the road) that could be directly attributed to the CEVMS at the d l i d t t l lmeasure um nance an con ras eve s. 20 Do drivers look at CEVMS more than standard billboards? Number of Glances per Sign Day Night CEVMS Standard CEVMS Standard S d 1 (R di PA) 3 57 1 82 2 62 1 37tu y ea ng, . . . . Study 2 ...
  17. Analyzing the New FHWA Traffic Safety Report 
    eyes on the road) that could be directly attributed to the CEVMS at the d l i d t t l lmeasure um nance an con ras eve s. 20 Do drivers look at CEVMS more than standard billboards? Number of Glances per Sign Day Night CEVMS Standard CEVMS Standard S d 1 (R di PA) 3 57 1 82 2 62 1 37tu y ea ng, . . . . Study 2 ...
  18. Analyzing the New FHWA Traffic Safety Report 
    eyes on the road) that could be directly attributed to the CEVMS at the d l i d t t l lmeasure um nance an con ras eve s. 20 Do drivers look at CEVMS more than standard billboards? Number of Glances per Sign Day Night CEVMS Standard CEVMS Standard S d 1 (R di PA) 3 57 1 82 2 62 1 37tu y ea ng, . . . . Study 2 ...
  19. Planning_For_OOH_Media_2010
    EYES ON. These metrics, provided by the Traffic Audit Bureau (TAB), are available in over 200 markets with demographic ratings for bulletins, posters, junior posters, transit shelters, and other street furni- ture throughout the United States. Why EYES ON? For over 75 years, out of home media buyers and sellers used Daily ...
  20. Planning_For_OOH_Media_2010
    EYES ON. These metrics, provided by the Traffic Audit Bureau (TAB), are available in over 200 markets with demographic ratings for bulletins, posters, junior posters, transit shelters, and other street furni- ture throughout the United States. Why EYES ON? For over 75 years, out of home media buyers and sellers used Daily ...
  21. Planning_For_OOH_Media_2010
    EYES ON. These metrics, provided by the Traffic Audit Bureau (TAB), are available in over 200 markets with demographic ratings for bulletins, posters, junior posters, transit shelters, and other street furni- ture throughout the United States. Why EYES ON? For over 75 years, out of home media buyers and sellers used Daily ...
  22. Montana_Office_of_Tourism_Case_Study
    eyes to the world of cultural, adventurous and awe-inspiring op- portunities the state has to offer. The campaign let Montana sell itself with big and bold imagery that contrasted with the urban landscape. MONTANA OFFICE OF TOURISM Problem: How do you increase tourism in a weak economy? Solution: Use out of home formats to ...
  23. Wells_Fargo_Case_Study
    of EYES ON Ratings data wherever possible to make better informed choices across the market. PLAN DETAILS Markets: New York and New Jersey Flighting Dates: March 21 – May 15, 2011 Out of Home Formats Used: Targeted Bulletins and 30 Sheets, Wallscapes, Spectaculars, Bus Kings, Bus Wraps, Commuter Rail Car Cards, Subway Brand ...
  24. Montana_Office_of_Tourism_Case_Study
    eyes to the world of cultural, adventurous and awe-inspiring op- portunities the state has to offer. The campaign let Montana sell itself with big and bold imagery that contrasted with the urban landscape. MONTANA OFFICE OF TOURISM Problem: How do you increase tourism in a weak economy? Solution: Use out of home formats to ...
  25. Wells_Fargo_Case_Study
    of EYES ON Ratings data wherever possible to make better informed choices across the market. PLAN DETAILS Markets: New York and New Jersey Flighting Dates: March 21 – May 15, 2011 Out of Home Formats Used: Targeted Bulletins and 30 Sheets, Wallscapes, Spectaculars, Bus Kings, Bus Wraps, Commuter Rail Car Cards, Subway Brand ...
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