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Sales Tips

Sales Tips

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2020 Total Local Ad Spend by Market by Medium

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2020 Product Categories – Total Ad Spend by Month

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2020 Product Categories – Total Ad Spend by Medium

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2020 Total OOH Ad Spend Rank by DMA

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Digital OOH - Dynamic Delivery of Consumer Advertising

Digital OOH - Dynamic Delivery of Consumer Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Creative Advertising Primer

Creative Advertising Primer

There are a few basic guidelines to consider when designing for the OOH medium, but they are not rules. There are always exceptions. However, adaptingvthe guidelines does require an appreciation for the fundamental principles of good OOH design.

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Political Advertising Primer

Political Advertising Primer

The Political Advertising Primer outlines how political advertising is different from general market advertising, political ad spend opportunities, OOH proof points for political advertising, and political case studies.


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2018 Politicial Media Agencies & Advertising

Politicial Media Agencies & Advertising

The Political Media Agencies & Advertising list showcases the many organizations and their contact information.


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Winning Votes With Digital OOH Advertising

Winning Votes With Digital OOH Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages

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OOH Sales App

OOH Sales App

The new OAAA mobile app, the OOH Resource Center, is the latest resource aimed at supporting OOH advertising sales professionals. The OOH Resource Center app provides OAAA member sales professionals with the most essential and relevant OOH facts to present in face-to-face client meetings and proves the value of OOH with compelling visuals, advertising research, and detailed case studies

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Posting Calendar

Calendar: Posting Calendar

The broadcast calendar is a standardized calendar used primarily for the planning and purchase of radio and television programs and advertising. Every week in the broadcast calendar starts on a Monday and ends on a Sunday, and every month has either four or five such weeks.


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Marketing & Planning Calendar

Calendar: Marketing & Planning Calendar

An editorial calendar is a calendar marketers use to organize and categorize the content they plan to publish in the future. Marketers use editorial calendars to organize and categorize all different parts of their marketing: their blog, their social media profiles, and their marketing campaigns.

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Print Advertising

Print Advertising

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Internet Advertising

Internet Advertising

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The Multicultural Edge

The Multicultural Edge

The Multicultural Edge: Rising Super Consumers is a fresh perspective on multicultural consumers as the emerging consumer force in America today. It builds on the previous series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and Hispanic consumers and illustrates why companies should consider multicultural consumers as the cornerstone of today’s successful marketing strategies.

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Hispanic Americans

Marketing to Hispanic Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Hispanic Americans" is a resource that provides research to which types of advertising is more effective to the Hispanic-American community.\


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Black Americans

Marketing to Black Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Black Americans" is a resource that provides research to which types of advertising is more effective to the Black-American community.


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OOH Plan Equivalent to :30 Super Bowl Ad

OOH Plan Equivalent to :30 Super Bowl Ad

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MAGNA Global Inflation Report

MAGNA Global Inflation Report

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Major Media CPM Comparisons

Major Media CPM Comparisons

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Television Advertising

Television Advertising

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Radio Advertising

Radio Advertising

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Total Local Ad  Spend by Market

Total Local Ad Spend by Market

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Planning for OOH Media

Planning for OOH Media

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