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Political Advertising Primer

Political Advertising Primer

The Political Advertising Primer outlines how political advertising is different from general market advertising, political ad spend opportunities, OOH proof points for political advertising, and political case studies.

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2018 Politicial Media Agencies & Advertising

2018 Politicial Media Agencies & Advertising

The Political Media Agencies & Advertising list showcases the many organizations and their contact information.

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Winning Votes With Digital OOH Advertising

Winning Votes With Digital OOH Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages

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OOH Sales App

OOH Sales App

The new OAAA mobile app, the OOH Resource Center, is the latest resource aimed at supporting OOH advertising sales professionals. The OOH Resource Center app provides OAAA member sales professionals with the most essential and relevant OOH facts to present in face-to-face client meetings and proves the value of OOH with compelling visuals, advertising research, and detailed case studies

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Sales Tips

Sales Tips

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Posting Calendar

Calendar: Posting Calendar

The broadcast calendar is a standardized calendar used primarily for the planning and purchase of radio and television programs and advertising. Every week in the broadcast calendar starts on a Monday and ends on a Sunday, and every month has either four or five such weeks.

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Marketing & Planning Calendar

Calendar: Marketing & Planning Calendar

An editorial calendar is a calendar marketers use to organize and categorize the content they plan to publish in the future. Marketers use editorial calendars to organize and categorize all different parts of their marketing: their blog, their social media profiles, and their marketing campaigns.

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Planning for OOH Media

Planning for OOH Media

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OOH Impacts Americans Every Day

OOH Impacts Americans Every Day

OOH is where consumers are. Throughout the course of a day, Americans are influenced numerous times by out of home advertising. This infographic outlines how OOH impacts Americans every day.

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MegaBrands

MegaBrands

MegaBrands is a comprehensive review of the largest national advertisers, and the 2019 version is now available. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships.


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Agency Family Tree

Agency Family Tree

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PJSC Study and Recall Comparison Analysis

PJSC Study and Recall Comparison Analysis

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 Asian Americans

Marketing to Asian Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Asian Americans" is a resource that provides research to which types of advertising is more effective to the Asian-American community.

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Interactive OOH Primer

Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

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Digital OOH - Dynamic Delivery of Consumer Adverti

Digital OOH - Dynamic Delivery of Consumer Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Going Digital

Going Digital

The nimbleness of digital out of home (DOOH) gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. DOOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.

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Interactive OOH Primer

Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

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 OOH and Digital Convergence: Proof Points

OOH and Digital Convergence: Proof Points

The OOH + Digital Convergence Proof Points outlines how OOH powers online and mobile marketing efforts. The page has a compedium of research, documents, case studies, videos, and creative examples.

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Winning Votes with Digital OOH Advertising

Winning Votes with Digital OOH Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Total Local Ad  Spend by Market

Total Local Ad Spend by Market

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Product Categories -  Total Monthly Media Spend

Product Categories - Total Monthly Media Spend

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Product Categories -  Total Ad Spend by Medium

Product Categories - Total Ad Spend by Medium

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OOH Plan Equivalent to :30 Super Bowl Ad

OOH Plan Equivalent to :30 Super Bowl Ad

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MAGNA Global Inflation Report

MAGNA Global Inflation Report

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Major Media CPM Comparisons

Major Media CPM Comparisons

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