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2016 Political Advertising Primer

2016 Political Advertising Primer

The OOH Political Primer outlines how political advertising differs from general market advertising. The deck includes political ad spend opportunities, OOH proof points for political advertising, and OOH political case studies.

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Interactive OOH Primer

Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

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Planning for OOH Media

Planning for OOH Media

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