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 Asian Americans

Marketing to Asian Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Asian Americans" is a resource that provides research to which types of advertising is more effective to the Asian-American community.

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Black Americans

Marketing to Black Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Black Americans" is a resource that provides research to which types of advertising is more effective to the Black-American community.

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Hispanic Americans

Marketing to Hispanic Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Hispanic Americans" is a resource that provides research to which types of advertising is more effective to the Hispanic-American community.\

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The Multicultural Edge

The Multicultural Edge

The Multicultural Edge: Rising Super Consumers is a fresh perspective on multicultural consumers as the emerging consumer force in America today. It builds on the previous series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and Hispanic consumers and illustrates why companies should consider multicultural consumers as the cornerstone of today’s successful marketing strategies.

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